Mogae Media, a provider of integrated mobile marketing services, has announced the acquisition of Ao1, a personalized video platform from ad veteran Ashish Dabral, a former CEO of Dentsu Marcom. Dabral had been developing this new age technology platform for the past 18 months with a young tech team out of Gurgaon. The platform will go commercially live in November 2016 itself.
The transaction is a cashless one, involving a share swap that will see Ashish Dabral joining Mogae Media as Executive Director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.
Ao1 is actually an acronym for ‘Audience of One’, which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience,” said Sandeep Goyal, Chairman of Mogae Media. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalize that content. So messaging to hi-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”
Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better.
Said Dabral, “Today only 10 per cent of 3G customers of all the leading telcos have upgraded to 4G. The telco already knows the customer, knows his consumption pattern and can easily use good personalized communication to persuade the customer to switch to a higher level 4G offering. With Ao1 you can address the communication to the customer by name, graphically depict usage pattern, interestingly show available options and product plusses and personalize a special offer just for that user. So, telcos and all others seeking customer interaction and involvement can benefit from Ao1.”
The Ao1 platform connects with the database of any client. The real-time personalization engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).