Mogae Media has launched Mobiwise, a specialist mobile planning unit focused on Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
The unit will be located at the Gurgaon headquarters of Mogae.
Commenting on the launch of the division, Tanya Goyal, Executive Director, Mogae Group said, “In recent years, a massive surge in the use of smartphones and now tablets have made it essential to adapt web pages to meet the needs of users. In particular, the web pages should be optimised for search on these platforms, so you reach your audience that is today typically mobile, business-oriented and mostly affluent.”
Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices, said an official release.
“At Mogae Media, we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasised Goyal.
Mogae Media was setup in October 2011 by Sandeep and Tanya Goyal, former JV partners of ad agency Dentsu in India. Sandeep Goyal is a former Group CEO of Zee Telefilms and a former President of Rediffusion DY&R.