Mogae Media has announced the launch of Mobocracy, touted as India’s first single window mobile creative agency. Headquartered at its Gurgaon offices, the new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.
“At Mobocracy, we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns,” said Tanya Goyal, Executive Director of the Mogae Group.
The figures are encouraging to set up such a venture – search on mobile web has grown four times since 2010. By 2013, there will be more mobile web users than those on PCs and laptops.
With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way.
Mobocracy: The name
The name – Mobocracy – connoted irreverence, fun and being different, much like the well-known creative boutique Naked.
“The advent of smart phones such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile websites’,” said Tanya Goyal. She added, “Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen.”
How Mobocracy helps clients
Mobocracy helps clients by providing solid technical back-end to power a functional visual front-end and delivering a mobile strategy to cut through the clutter. It also helps set realistic ROI goals for the mobile.
Mobile sites are ideal when users are accessing information on the move and are extremely relevant for corporates, mobile commerce, couponing, store/dealer locations, tickets bookings, classifieds, deals & special offers, events calendar, contact forms, and contacts or people directory, among others.
Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by veteran ad-man Sandeep Goyal, former JV partner and Chairman of Dentsu India.