Airtel, MSN India and Mobile 365 have entered into a partnership to redefine mobile communication with MSN Hotmail and Messenger via two-way SMS. This new service has been introduced to enhance the mobile telephony experience of over 9.5 million Airtel customers.
With this new service, users of MSN Hotmail will have the option to receive email sent to their MSN Hotmail accounts via SMS on their Airtel mobile phones. They will also be able to reply to those email messages directly to the sender’s inbox using SMS, as well as perform other common tasks directly from their phone.
Atul Bindal, Group CMO & Director, Mobility, Bharti Tele-Ventures said the facility to experience MSN services like email and Messenger on Airtel mobile phones “will provide customers with an added advantage when it comes to remaining connected, wherever they go”.
“In India, mobile operators are constantly scouting for new content and applications to satisfy the growing needs of subscribers for information and entertainment. People of various demographics use MSN Hotmail and Messenger to communicate with friends, family and colleagues around the world,” said Rohit Dadwal, Head, CSMP, South Asia, MSN. “MSN Messenger/Hotmail access through SMS will give customers a new avenue of freedom, interaction, and mobility.”
According to the Telecom Regulatory Authority of India, in October 2004 mobile phone users grew by 1.4 million to 44.9 million, overtaking the number of landlines. Analysts identified cheap rates and a huge youth demographic as key drivers of the market.
As market competition intensifies, voice is increasingly becoming a commodity, and service providers would need to search for new revenue opportunities to boost their bottomlines, said Matthew Talbot, Managing Director, Mobile 365 Asia. He said, “Being directly connected with more than 150 mobile operators worldwide and having collaborated with more than 450 global brands, we believe that mobile messaging, music, games and entertainment will continue to be the key revenue drivers in the next few years.”