Mobile2Win has announced plans for its mobile marketing business and will be offering solutions like banners on operator WAP sites, advergaming, in-game banner ads, wrap-around ad in games, etc. This service will roll out within the next six weeks.
The brand banners on operator WAP sites will click through to micro WAP portals of the brands. As part of advergaming, the company is creating branded mobile games and consumers will be able to download these games, such as a Thums Up Everest challenge game where the user can act as Akshay Kumar and fight the elements to get to the top of the mountain. This is aimed to be engaging for the 14-25 age group.
As part of in-game banner ads, Mobile2Win is creating mobile games and placing relevant banner ads in the game. These games will be distributed through operator WAP decks. The wrap-around ad in games would air ads within the time frame of 30-45 seconds, which is usually taken while any game is being downloaded.
Rajiv Hiranandani, Co-founder and Country Head, Mobile2Win, said, “We are launching our enhanced mobile marketing business and offering solutions that will roll out within six weeks. The mobile advertising models haven’t been tapped in India yet and are waiting to explode. Brand and advertising agencies are looking at these innovative means and media to reach out to the 15-30-year-olds, and the mobile seems to be the next best bet.”
He further explained that the current worldwide market for mobile advertising is pegged at around $1 billion. “We are all set to grow to $4 billion by 2010. The corresponding number in India is around Rs 6-8 crore, and is all set to reach Rs 30-35 crore by 2010. Given that the numbers for average revenues per user of operators are decreasing, operators are desperate to find new avenues of increasing their revenues, and mobile marketing will be this revenue generator for the years to come.”