Top Story


Home >> Digital >> Article

Mobile2Win powers the Axe Unlimited Academy – seduction unlimited

Font Size   16
Mobile2Win powers the Axe Unlimited Academy – seduction unlimited

Time and again, the wireless world has something novel and exciting to offer. With the number of mobile phone users rapidly increasing worldwide, the wireless market is booming. In view of this, AXE, the leader in men’s fragrances, now wants to expand the Axe Unlimited Academy from the Internet to the wireless front.

Mobile2Win has created the Axe Unlimited Academy application, powering all the benefits offered, directly to your mobile phones. The Axe Unlimited Academy helps one learn and master the Art of Seduction and make the journey from dud to dude to get ahead in the mating game.

The academy is divided into three semesters. Semester I, launched for the wireless world, has different subjects, including Hottieculture, Shycology and Mathematics imparting quality learning on the go.

Hottieculture details different types of women and the right approach to make the first move. Identify a woman’s characteristics based on the environment to make the right move. Shycology deals with the basic guidelines and principles of flirting, the right way. It has been designed to shed inhibitions and shed some light on the female psyche.

Mathematics helps one to gauge a woman’s personality, likes and dislikes based on her appearance and the attitude she carries. These are sure shot tips, which if followed correctly, can assure success.

Mayank Tiwari, Senior Brand Manager, Deos and Male Grooming, AXE, expressed his views on the same, “The mating game has evolved and become more difficult. Guys need to go that extra mile to make a lasting impression on the girl they want. The Axe Unlimited Academy understands this need and aims at educating guys on the mating game and empowers them to get ‘the’ girl. The Axe Unlimited Academy offers exclusive access to seduction techniques from experts as well as insights from gorgeous women themselves. It offers guys an opportunity to test and improve their seducing skills. One can see what a success this academy has been as in the short time that we have been open, we have already received 30,000 registrations on the NET and 10,000 registrations via SMS.”

The application also offers a ‘Tip of the Day’ feature. With a flirty and seduction tip daily, these tips further help to stress on mastering the Art of Seduction. Anybody desirous of obtaining this Unlimited Knowledge can do so by sending “AXE” as an SMS to 8558 and registering themselves.

Aji Joseph, Mobile2Win, added, “Given the nature and content of the Axe Unlimited Academy, this application was bound to be an extremely popular one. The creative and technical expertise that went into the execution of this project is evident from the fact that the entire rollout of this Academy on the wireless front was done within a short span of time. We at Mobile2win are very excited about this promotion. It has given us great responses already and the numbers only go on increasing each day.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO