Pizza Hut has embarked on its first mobile campaign that utilises various elements of the mobile marketing ecosystem, including SMS, SMS contextual advertising, WAP advertising and a customised WAP site. mobile2win is powering this campaign, which is being run across six cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Pune.
Consumers are encouraged to send in a keyword to mobile2win’s shortcode 58558 and get a chance to win Pizza Hut gift vouchers. They can also log on to the specially created WAP site to register for the VIP Club and avail of a host of benefits and privileges. This apart, a Store Locator tool enables consumers to find the nearest Pizza Hut outlet.
Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We are extremely excited with this rollout on our platform. Pizza Hut’s target audience is the very audience our mobile platform reaches out to across SMS and WAP. It is also very essential for a brand to have its presence in the wireless space and hence, the creation of the WAP site.”
Commenting on this initiative, Anup Jain, Marketing Director, Pizza Hut, said, “Being the leader in casual dining in India, we always look for ways to enhance our relationship with our diners. In this mobile-friendly world, our diners can enjoy various privileges from winning gift vouchers to being able to locate the closest Pizza Hut outlet in their vicinity to joining our VIP Club through their mobile phones. Thanks to mobile2win, our customers will never be too far away from a Pizza Hut outlet.”