Top Story

e4m_logo.png

Home >> Digital >> Article

mobile2win in pact with Saregama to distribute content for ‘Ladakh – In Search of Buddha’

09-December-2006
Font Size   16
mobile2win in pact with  Saregama to distribute content  for ‘Ladakh – In Search of Buddha’

Mobile VAS platform company, mobile2win, has partnered with Saregama for the wireless distribution of santoor player Rahul Sharma’s latest album ‘Ladakh – In Search of Buddha’.

Son of well-known santoor player Shivkumar Sharma, Rahul has been much sought after in classical music events and as an individual composer for films and fusion music.

mobile2win has been mandated to distribute mobile content around this album to all telcos and media houses in the country. They will be providing mobile content, which includes wallpapers, music clips and ringtones. One can download ringtones by going through browser pages of their network operator.

Rajiv Hiranandani, Country Head, mobile2win India, said, “mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications.”

A Saregama India Ltd spokesperson said, “With the launch of the album ‘Ladakh - In Search of Buddha’, Saregama (erstwhile HMV India Ltd) has brought into its fold India’s newest maestro, Rahul Sharma. The music album explores the concept of the reincarnation in Buddhism in an exotic new age fusion presentation. It uses shades of Tibetan sounds, the contemporary sounds of the santoor as also references to Buddhist mantras. The result is a cutting edge album. With the growth in consumerism as also changes in music listening, the product is aimed at the working adult above 25 years. Saregama has also produced videos for a couple of songs in the album, all shot in the picturesque foothills of Ladakh.”

Content from ‘Ladakh – In Search of Buddha’ can be downloaded onto any GPRS enabled handsets via the mobile2win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, and Tata covering all circles across the country.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...