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mobile2win bags ‘Philippine Idol’ contract

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mobile2win bags ‘Philippine Idol’ contract

VAS provider mobile2win has bagged the contract as the exclusive and official wireless operator for the ‘Philippine Idol’ reality show, which is based on the international award-winning format, ‘Idols’.

Under the terms of the agreement, mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show that is being aired from September 3, 2006 on ABC 5.

The deal was inked with FremantleMedia, one of the leading creators and producers of programme and owner of the ‘Idols’ format, after an extensive pitch and selection process amongst several leading wireless service providers in Asia.

mobile2win had also previously worked with FremantleMedia on ‘Indian Idol’, which was the Indian version of the ‘Idols’ format and was responsible for creating a distinct mobile platform with distribution of all the latest and regularly updated content week after week across operators in India. Both ‘Indian Idol’ series 1 and 2 received rave reviews in terms of wireless packaging and content.

mobile2win conceptualised and created the entire content for ‘Indian Idol’, including wall papers, animation, true tones, polytones, videos, colour logos, themes and an Indian Idol mobile game.

Rajiv Hiranandani, Country Head, mobile2win, India, said, “The ‘Idols’ format has always been tremendously popular the world over and the show’s interactivity gives viewers and even greater chance to participate in their favourite programme. ‘Indian Idol’ was a huge success and winning the contract for ‘Philippine Idol’ is indeed a great milestone for the company and mobile2win will strive to provide the best in terms of backend infrastructure.”

Jon Penn, FremantleMedia’s Vice-President, Licensing and Interactive, Asia Pacific, said, “We chose mobile2win as they have done a fantastic job over several years for the voting and interactivity on ‘Indian Idol’. Their approach is systematic and professional and we know they will do a great job for us in the Philippines, which is considered one of the most interactive markets in the world.”

ABC 5 has already been successful in grabbing viewer’s attention through well-attended nationwide auditions in local talent search history. The ‘Philippine Idol’ judges include the famous trio, Ryan Cayabyab, Pilita Corrales and Francis Magalona, and the show promises a positive blend of humor, drama, action and suspense, while hearing the best of the Philippine’s singing talents.


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