Media E2E, a media technology company based in India and China, has announced the launch of ZipAzap, a WAP TV programme guide for the Indian audience. With the increasing number of TV channels, viewers are already confused with the programmes and their timings. ZipAzap.com allows mobile and online users to keep a track of their favourite programmes on various channels via their mobile phones or through the Internet. The WAP version can be accessed from wap.zipAzap.com.
Atul Phadnis, CEO and Chief Evangelist, Media E2E, said, “Today’s viewers are struggling with emerging complexities due to fragmentation and paucity of time. We have partnered with leading global players in order to bring the best experience to our users. We will also soon announce some exciting applications around ZipAzap that are in the pipeline.”
ZipAzap.com provides the viewer details of which channel is showing a programme or film at any time, and users also have access to programme descriptions, starcast, and viewing recommendations. Another key advantage is the ability for users set email and SMS alerts as reminders for key favourite shows.
Media E2E aims to make this service available to consumers through multiple platforms. Initially, the service will target an estimated 80 million cable and satellite TV audiences who have a mobile handset. In addition to its web and WAP offerings, it is currently in talks with leading players to provide this service on the IVR platform.