Mobile advertising network Buzzcity recently carried out a survey globally, which has revealed the interesting fact that mobiles are sustaining, nor replacing, consumer demand and use for PCs. The survey showed a 233 per cent year-on-year increase in mobile Internet use in India and also that Indian users are looking for sports and movie content and also for phone management services, like buying prepaid recharges and SMS bundles.
The survey, based on a sample of 5,000 people, showed that while 23 per cent access the Internet only from their mobile phones, 21 per cent plan to buy a computer accessory, while 36 per cent are considering tablets.
The company also reported great gains in mobile gaming. Dr KF Lai, CEO, BuzzCity, said, “Mobile browsing has been viewed as a threat to PCs, but our research shows that this is drastically oversimplifying things. Many people use the Internet on a range of devices, both mobile and otherwise.”
“Surfing patterns that have emerged so far gives our customers insights into what products consumers are looking for, and particularly those opportunities that lie in un-met demand,” added Lai. Another interesting finding that Buzzcity revealed was that the users were predominantly male, and making many mobile centric transactions like ringtones and games, and also using phones for services like bill payments and money transfers.