Top Story


Home >> Digital >> Article

Mobile industry dials wrong number

Font Size   16
Mobile industry dials wrong number

India to fall well short of its target of 100 mn subscribers by December 2005.

India’s mobile users population is well below the projections. The Telecom Regulatory Authority of India (Trai) in March 2003 had set a target of 70 million mobile subscribers by March 2005 and 100 million by December 2005.

With just six months to go, telecom service operators say it will be a miracle if the number manages to touch 70 million – 30 per cent short of the target.

In May 2005, the country’s total mobile subscriber base (GSM, CDMA and WLL) was close to 56 million. “This is not exactly a slowdown — we are still adding over 1.5 million subscribers a month. One must seek answers from the operators,” Trai Chairman Pradip Baijal said.

The Cellular Operators’ Association of India, the body representing all GSM players, had set an internal target of 80 million subscribers by the year end.

“This required an addition of 2.75 million new subscribers (both GSM and CDMA) a month. However, India has been averaging just about 1.5 million new subscribers per month. At current rates, we are likely to finish with 65-70 million subscribers by December,” said COAI Director-General T V Ramachandran

The upshot is clear: Though India still continues to retain its position as the “fastest growing mobile market in the world”, the mobile boom has started petering out with the urban markets reaching saturation. All operators, except BSNL, have a token presence in the rural segment.

In 2005, the average monthly growth for the country’s GSM operators was about 3.5 per cent, down from 4.01 per cent in 2004.

For the CDMA players, the average monthly growth slipped to around 3 per cent from 4.21 per cent in 2004.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.