Top Story


Home >> Digital >> Article

Mobile ensures voluntary engagement: Chandramouli Venkatesan

Font Size   16
Mobile ensures voluntary engagement: Chandramouli Venkatesan

Every medium poses its own intrinsic strengths. Tapping on those points helps brands not only make the best of the medium, but also leave a mark on the consumers. Beauty of mobile as a marketing medium is that it is not appointment attention, shares Chandramouli Venkatesan, Executive Director Chocolates and Biscuits, Cadbury India.

Users access their cell phones when they are free. Hence, the opportunity is large and stickiness is far higher. What brands need is better content quality that shall keep users hooked.
While the Indian mobile ecosystem lacks due to the diversity in target group and technological glitches, Venkatesan believes that once the system starts rolling, there shall be change that will enhance the quality of work on the medium.

Venkatesan shared his thoughts at the MMA Jury Meet, which took place in Mumbai. The Smarties India 2013 winners will be recognised at an awards ceremony at Leela Kempinski, Gurgaon, India on Thursday, September 5, 2013.

To know more on what he has to say, watch the video

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...