Top Story

e4m_logo.png

Home >> Digital >> Article

Mobile ensures voluntary engagement: Chandramouli Venkatesan

02-September-2013
Font Size   16
Share
Mobile ensures voluntary engagement: Chandramouli Venkatesan

Every medium poses its own intrinsic strengths. Tapping on those points helps brands not only make the best of the medium, but also leave a mark on the consumers. Beauty of mobile as a marketing medium is that it is not appointment attention, shares Chandramouli Venkatesan, Executive Director Chocolates and Biscuits, Cadbury India.

Users access their cell phones when they are free. Hence, the opportunity is large and stickiness is far higher. What brands need is better content quality that shall keep users hooked.
 
While the Indian mobile ecosystem lacks due to the diversity in target group and technological glitches, Venkatesan believes that once the system starts rolling, there shall be change that will enhance the quality of work on the medium.

Venkatesan shared his thoughts at the MMA Jury Meet, which took place in Mumbai. The Smarties India 2013 winners will be recognised at an awards ceremony at Leela Kempinski, Gurgaon, India on Thursday, September 5, 2013.

To know more on what he has to say, watch the video

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve