Top Story

e4m_logo.png

Home >> Digital >> Article

Mobile Asia 2008 kicks off in the Capital today; spotlight on ‘GenNext’

29-February-2008
Font Size   16
Share
Mobile Asia 2008 kicks off in the Capital today; spotlight on ‘GenNext’

Four-day long Mobile Asia 2008 gets underway in the Capital on February 29. Organised by the Indian Cellular Association (ICA), the theme for the event is ‘GenNext’. Mobile Asia 2008 would see exhibitors showcase products and technologies that would have impact in the years to come. The event would be inaugurated by Delhi Chief Minister Sheila Dikshit.

Into its fourth year now, Mobile Asia aims to protect the interests of the industry players and consumers, besides providing a platform where the industry players and the consumers could reap the benefits of the highly competitive telecommunications market.

Explaining the reason for choosing ‘GenNext’ as the theme this year, Pankaj Mohindroo, National President, ICA, said, “The next wave of growth in mobile subscribers would primarily be from the younger generation. Mobile Asia 2008, therefore, aims to provide a platform for the industry and trade to interact and communicate with the GenNext.” He added that ICA was committed to catalysing and supporting the robust and long term growth of each participant in the mobile eco-system and above all, the interests of the consumer.

The Expo would showcase innovative new products and services from domestic and global players like Airtel, ASUS, Hi-Mark, i-Mate, Intex, Leuci, LG, Mobile Store, Molife, Motorola, My Mobile, Nokia, Nuance, Radical Software, RPG Cellcom, Ryatech Software, Samsung, SanDisk, Scratchgard, Sony Ericsson, Tata, Vodafone, World Phone and World Space Radio.

Speaking about the event, Lloyd Mathias, Chairman, Mobile Asia, said, “Mobile Asia is by far India’s biggest consumer mobile event attracting over 3 lakh visitors over the four days. It is truly reflective of India’s position as the fastest growing mobile telecom market in the world. This year, Mobile Asia will focus on GenNext to ensure consumers see the latest in mobiles – the world’s largest convergent device. The mobile handsets of today blend the ease of use and mass appeal of the telephone with the computing power of the PC and the networking power of the Internet.”

Sunil Dutt, Co-Chairman, Mobile Asia, and Country Head, Samsung Telecommunications India, said, “Even as our GenNext discovers, adopts and shares the applications of mobiles ranging from community sharing via Bluetooth, music video and ring-tone downloads, imaging, experiencing Internet on the move, and so on. Platforms like Mobile Asia serve to enrich their interaction with the product by exposing them to the best of new technologies and brands, all on the same platform. We will be reaching out to this set of consumers with brands displaying their latest range of cutting edge technologies on mobile phones and services at the Mobile Asia 2008.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by