The Indian Cellular Association will be organising Mobile Asia 2006, the erstwhile Mobile Expo, from October 13-16, 2006 in New Delhi. Through Mobile Asia, the mobile industry will display its new products and technologies.
Several international and domestic mobile handset manufacturers, network service providers and value added service providers, including Airtel, AOL, Haier, I-mate, LG, Motorola, Nokia, Reliance Communications, Sagem, Samsung and Tata Teleservices will be taking part in Mobile Asia 2006. A new logo for Mobile Asia, symbolising the multi-faceted nature of mobility in our lives, was also unveiled at a function on September 16, 2006 in the Capital.
“Today India has evolved as a mobility market. Mobile has become a conspicuous gadget. India has truly become the front runner in the mobile world. This year’s Mobile Asia will be on a different scale. Many handset manufacturers will be presenting their new handsets during that time. As it is being organised just a week before the Diwali season, we expect a footfall of around 2.5 lakh consumers,” said Lloyd Mathias, Chairman, Mobile Asia 2006.
“India has become the jewel in the crown for the mobile market of the world. Most importantly, it has begun to take the lead on the innovation front. As mobile, passport and wallet have been voted as ‘always in person’ possessions and the mobile phone, in fact, has the potential to replace the other two, there is a huge untapped opportunity out there for the marketers,” said Nitin Bhat, VP, ICT Consulting, Asia Pacific, Frost & Sullivan.
Pankaj Mohindroo, National President, ICA, said, “The mobile handset industry has grown exponentially from Rs 200 crore to over Rs 20,000 crore in the 2001-06 period and will double in the next 2-3 years’ time. The mobile divide is fast disappearing in India. Access to mobility is no longer a privilege of the few but has become a right of the masses. Delivering mobility right to the citizens of the country is our greatest challenge and will be our biggest reward.”
“The ubiquity of mobile handsets from a meager handset base of five million in 2002 has bridged the information divide. It has also positively impacted speed of growth in India. Mobile Asia will bring together this growth and mobility under one roof,” said Sunil Dutt, Co-Chairman, Mobile Asia 2006.
Mobile Asia will also showcase a special exhibition on ‘Evolution of Handsets’, displaying the saga of cell phones from the first handset launched in 1994 to the latest handsets being sold today. Apart from offering new big launches with exciting schemes, most of the participating cell phone companies will be displaying the various mobility options more intensively with emphasis on value added services, application, gaming, etc.