Mobile Asia 2006, being organised by the Indian Cellular Association, is kicking off from October 13-16, 2006 in Delhi. Touted as the largest international exhibition on mobility in India, Mobile Asia 2006 will see participation from international and domestic mobile handset manufacturers, network service providers and value added service providers, including Airtel, AOL, Haier, I-mate, LG, Motorola, Nokia, Reliance Communications, Sagem, Samsung and Tata Teleservices, among others.
“We are expecting 2.5 lakh footfalls this time round as compared to 1.6 lakh last year,” said Rajesh Kapur, Director, Exhibitions, Mobile Asia 2006. “Last time, the show did a business of around Rs 1 crore, out of which Nokia itself garnered business of around Rs 60 lakh. This time the business could go up to Rs 1.5 crore to Rs 2 crore,” Kapur added.
The four-day exclusive show on Indian mobile industry will highlight and showcase the latest technological developments in this fast moving, high growth industry. Mobile manufacturers and service providers have come together to provide bundled connections during the fair.
“This time we are more upbeat about people’s participation as we have spent hugely on marketing and communication even in areas like Punjab and Haryana, apart from the NCR,” Kapur said.
Mobile Asia will also showcase a special exhibition on ‘Evolution of Handsets’, displaying the saga of cell phones from the first handset launched in 1994 to the latest handsets being sold today. Apart from offering new big launches with exciting schemes, most of the participating cell phone companies will be displaying the various mobility options more intensively with emphasis on value added services, application, gaming, etc.
Mobile Asia 2006 in Delhi to showcase the evolution of mobile handsets