Mobell Technology, a Singapore-based mobile phone company is marking its presence in India in partnership with Salora International, a leading distributor and manufacturer. With the launch of its first seven models, the company has taken a significant step to woo customers in India. The company is now on the lookout for a creative agency in India.
Speaking about the company’s plans in India, Arthur Tan, Managing Director Mobell Singapore, said, “India is the second largest mobile phone services market in the world with a rich user base. After having received very good response in East Asia, it was a natural step for us to extend our reach into this country. Salora International has been associated with many global majors, and we are proud to be associated with them for the launch of Mobell in India. We will ensure regular introduction of new contemporary products based on continuous market research and customer feedback system requirement. To further reinforce our commitment to the Indian customer, we are also soon planning to invest in a local R&D centre in India to cater to the specific needs of the Indian mobile market.”
Gopal Jiwarajka, Managing Director, Salora International Ltd, “Salora has enjoyed long relationships with several global majors and has unmatched experience in distributing and marketing mobile phones, and we now extend our expertise to bring into India a prestigious global brand like Mobell. The price feature matrix will make Mobell a greatly valued brand for its customers.”
Mobell phones sport the tagline ‘Making Communication Simple’, which encapsulates the core value of the brand. The phones, available under the Simple and Classic categories, are priced between Rs 2,000 and Rs 7,000. All the phones are dual SIM enabled and have expandable memory.
The phones have been launched in North and East India and would subsequently cover the rest of India by June-end 2010. As part of the launch rollout operations, Salora is putting in place an after-sales service network. The company already has 175 service points, which will be increased to 500 points.