MMAF India to put spotlight on mobile mktg ecosystem

MMAF India to put spotlight on mobile mktg ecosystem

Author | exchange4media News Service | Monday, Sep 10,2012 7:19 PM

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MMAF India to put spotlight on mobile mktg ecosystem

Mobile Marketing Association, along with exchange4media, is organising the inaugural India edition of the premier global Mobile Marketing Forum series, the MMAF India 2012. The Forum will be held over two days on September 20 and 21 in Delhi.

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.

MMAF India 2012 will celebrate the way the mobile channel is redefining marketing. Each session will feature industry experts representing the key players in the mobile marketing ecosystem—brands, agencies, technology innovators, publishers & operators, as they share their learnings and best practices. The focus will be on tapping mobile as a critical marketing channel for building smarter campaigns leading to smarter branding, smart sales and ultimately a smarter tomorrow.

The first day of the Forum will have pre-conference workshops on mobile marketing fundamentals on September 20. Day 2 of the Forum will see a series of addresses and panel discussions.

Ashutosh Srivastava, Chairman and Chief Executive Officer, Global Emerging Markets, Mindshare, will deliver the keynote address. He will be speaking on ‘Leading the Agency Evolution: Meet the Growing Demands of the New Media Centered Around Mobile’.

Other speakers at MMAF India 2012 include:
Paul Berney, Chief Marketing Officer and Managing Director, EMEA, Middle East and Africa, Mobile Marketing Association
Joy Bhattacharjya, Team Director, Kolkata Knight Riders
Jonathan Bill, Senior Vice President, Innovation and Business Development, Vodafone India
Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
Jonathan Ellis, Chief Executive Officer, TMS
Christian Geissendoerfer, Founder and Chief Executive Officer, YOOSE Pte
Andrew Knott, Vice President Digital, McDonald's Corporation
Rob Marston, Founder, Zeus Unwired
Piyush Mathur, President, India, Nielsen
Anupam Mukerji, Fake IPL Player
Suresh Narasimha, Founder and Chief Executive Officer, TELiBrahma
Venkat Nettimi, Director, Marketing, Global Payment Options, American Express
Arthur Policarpio, Head, Mobile, Asia Pacific, Mobext
Gustav Praekelt, Founder and Chief Executive Officer, Praekelt
Madanmohan Rao, Author and Co-Editor, Asia Unplugged: The Wireless and Mobile Media Boom
Atul Satija, Vice President and Managing Director, Japan and Asia Pacific, InMobi
Sameer Satpathy, Executive Vice President and Head Marketing, Consumer Product Business, Marico Limited
Nuno Sitima, Senior Vice President, Opera Software
Vinod Thadani, Chief Operating Officer, Madhouse India
Binay Tiwari, Global Marketing Head, Vserv.mobi
Debraj Tripathy, Managing Director, MediaCom India
Kartikeya Varma, Head, Nielsen Informate Mobile Insights and Associate Director, Nielsen
Grant Watts, Senior Vice President and Managing Director, Amobee

The MMA event will culminate with the mobile marketing awards – The Smarties India 2012. This is the inaugural year of the awards in India, however, globally the awards event is now in its eighth year. Awards would be given away in 15 categories that will salute outstanding achievements across the vast mobile marketing ecosystem.

MMAF India 2012 is presented by VServ Mobi.

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