Top Story


Home >> Digital >> Article

mKhoj launches pull-based mobile advertising platform

Font Size   16
mKhoj launches pull-based mobile advertising platform

mKhoj has announced the launch of a non-intrusive mobile advertising platform whereby advertisers can update their deals as and when required which will be displayed on the user’s mobile, depending on their relevance. The primarily SMS-based service will be made accessible for consumers over the Internet as well as in the coming weeks. The service is currently available in Mumbai.

This advertising platform claims to provide consumers with a single destination to find out all the best deals in and around their locality. It aims to enable consumers to search for the best deals and discounts on a particular product in their locality – be it from a shopping mall or a branded outlet, or a high street shop or the local store. To access the services, the consumer has to type in key search words like the area and the product, and SMS it to mKhoj. The user will then receive the results in a collection of the best deals for that product in and around the locality.

Speaking at the launch of the service, Naveen Tewari, CEO, mKhoj, observed that the service is the shopper’s ultimate friend. “Consumers are now faced with many avenues to shop from. In any area, there are many outlets stocking the same product, but each offering different value propositions and offers. Advertisers can now display their best deals and update them regularly using our service.”

“This platform caters to a virtually untapped market. My message to advertisers is that you will know exactly who is searching for your product, and thus be able to deliver targetted advertising via your deals and brand messages,” he added. Advertisers will be charged only after the consumer sees the advertisement.

mKhoj claims to offer affordability and suitability for all marketing budgets. Advertising on mKhoj is also contextual, as consumers will get only relevant results based on their keywords. The merchants can post their ads by logging into the merchant section of their website and create their own promotion.

Along with over 45,000 such retailers who have already begun to advertise their deals on mKhoj, there are almost 15 organised chains like those of retail, food, etc. who have joined hands with the service provider. Some of them include Inorbit, Subhiksha, Cafe Coffee Day, McDonald’s, Lakme, Metro Shoes, Fame Adlabs, The Mobile Store, Tata Sky and Kaya Skin Clinic.

To begin with, the service will be available in Mumbai, but going forward, mKhoj will make it available in all other major metros and tier II cities and towns within the year. The primary service will be SMS-based deal search service where consumers have to send a query to the SMS short-code 6767777 to get the search results and best deals.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...