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mKhoj launches pull-based mobile advertising platform

10-August-2007
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mKhoj launches pull-based mobile advertising platform

mKhoj has announced the launch of a non-intrusive mobile advertising platform whereby advertisers can update their deals as and when required which will be displayed on the user’s mobile, depending on their relevance. The primarily SMS-based service will be made accessible for consumers over the Internet as well as in the coming weeks. The service is currently available in Mumbai.

This advertising platform claims to provide consumers with a single destination to find out all the best deals in and around their locality. It aims to enable consumers to search for the best deals and discounts on a particular product in their locality – be it from a shopping mall or a branded outlet, or a high street shop or the local store. To access the services, the consumer has to type in key search words like the area and the product, and SMS it to mKhoj. The user will then receive the results in a collection of the best deals for that product in and around the locality.

Speaking at the launch of the service, Naveen Tewari, CEO, mKhoj, observed that the service is the shopper’s ultimate friend. “Consumers are now faced with many avenues to shop from. In any area, there are many outlets stocking the same product, but each offering different value propositions and offers. Advertisers can now display their best deals and update them regularly using our service.”

“This platform caters to a virtually untapped market. My message to advertisers is that you will know exactly who is searching for your product, and thus be able to deliver targetted advertising via your deals and brand messages,” he added. Advertisers will be charged only after the consumer sees the advertisement.

mKhoj claims to offer affordability and suitability for all marketing budgets. Advertising on mKhoj is also contextual, as consumers will get only relevant results based on their keywords. The merchants can post their ads by logging into the merchant section of their website and create their own promotion.

Along with over 45,000 such retailers who have already begun to advertise their deals on mKhoj, there are almost 15 organised chains like those of retail, food, etc. who have joined hands with the service provider. Some of them include Inorbit, Subhiksha, Cafe Coffee Day, McDonald’s, Lakme, Metro Shoes, Fame Adlabs, The Mobile Store, Tata Sky and Kaya Skin Clinic.

To begin with, the service will be available in Mumbai, but going forward, mKhoj will make it available in all other major metros and tier II cities and towns within the year. The primary service will be SMS-based deal search service where consumers have to send a query to the SMS short-code 6767777 to get the search results and best deals.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.