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Miss World Organisation, Mauj Telecom ink global deal on mobile content and applications

25-May-2006
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Miss World Organisation, Mauj Telecom ink global deal on mobile content and applications

Mauj Telecom has tied up with Miss World Organisation as its exclusive Global Mobile Partner for the 56th Miss World 2006 to bring the beauty pageant closer to the people. The deal will see Mauj produce and distribute a range of Miss World themed mobile content via its partnership with over 50 operators and portals worldwide.

The Miss World mobile content will include final and continental show highlights, contestant images and video profiles, audio and video ringtones, wallpapers, screensavers, and a calendar application. The content will be available on more than 200 handsets from all leading manufacturers.

Elaborating on the partnership, Dippak Khurana, Regional Head, India & Far East, Mauj Telecom, said, “The Miss World event is one of the most eagerly awaited and widely watched events in the world. Thousands of beautiful girls worldwide vie for the coveted crown. Mobile content makes the experience more personal and brings the event up close for millions of fans around the world. Mauj is extremely honoured to work with the Miss World Organisation and TWI / IMG to bring this event to mobile consumers worldwide.”

Content will be created using footage and photography from the last three Miss World finals, plus exclusive material from this year’s contestants. Miss World 2006 will take place during a four-week period in September, when more than 100 of the world’s most beautiful young women will compete for the coveted title of Miss World 2006. The final will be held in Warsaw on September 30.

Mauj is also developing an exciting virtual reality application that will bring users closer to the experience of preparing for the Miss World contest.

The finale event of Miss World is the world’s largest live annual TV event with global viewing figures topping two billion across more than 200 countries. Miss World successfully introduced phone and text voting for the Miss World 2004 final. In a number of territories, Mauj will help power the Miss World 2006 global vote as the preferred SMS voting partner.

Julia Morley, Chairman, Miss World Organisation, said, “During the past 56 years, we have worked to ensure that Miss World remains at the cutting edge of new developments. In recent years, we have gone interactive and our phone and text vote has been a massive success. We are delighted to be extending our stake for Miss World 2006 by sealing this global content deal with Mauj Telecom. This will ensure that Miss World retains its position as the world’s premier annual festival to recognise the achievements of young women. Miss World fans around the globe will be able to get closer than ever before to the experience of our festival.”

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