Top Story

e4m_logo.png

Home >> Digital >> Article

MindShift Interactive wins digital mandate for Universal Music India

23-September-2016
Font Size   16
Share
MindShift Interactive wins digital mandate for Universal Music India

MindShift Interactive has won the digital mandate for Universal Music India Pvt. Ltd. The account was won following a multi-agency pitch.

MindShift Interactive will leverage the digital communication for Universal Music India Pvt. Ltd and Universal Music Desi across social media platforms. The agency will be handling social media marketing, influencer relations and media planning for these brands. With the growing success of new platforms and tools such as Instagram Stories and Facebook Live catering to the new age digital consumer, MindShift Interactive shall be evaluating the adoption of many of these as well. MindShift shall be working with Universal Music to promote international artistes such as Drake, Rihanna, Justin Bieber, Katy Perry and Selena Gomez along with domestic artistes such as Amrit Dasu, Qurat Ul Ain Balouch (QB) and Anmoll Mallik to name a few.

Commenting on the win, Zafar Rais, CEO, MindShift Interactive said, “Social media and associated streaming services have changed the way fans discover and enjoy music, as well as how the music industry discovers, promotes and fosters both new and old musicians alike. Hence, it’s an absolute need to create new benchmarks for labels and artistes to stand out in this rapidly changing space. With insights backing us on the evolving consumer interests and behaviours, we’re working on new ways to engage and gain evangelism for Universal Music.”

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...