MindShift Interactive has won the digital mandate for Universal Music India Pvt. Ltd. The account was won following a multi-agency pitch.
MindShift Interactive will leverage the digital communication for Universal Music India Pvt. Ltd and Universal Music Desi across social media platforms. The agency will be handling social media marketing, influencer relations and media planning for these brands. With the growing success of new platforms and tools such as Instagram Stories and Facebook Live catering to the new age digital consumer, MindShift Interactive shall be evaluating the adoption of many of these as well. MindShift shall be working with Universal Music to promote international artistes such as Drake, Rihanna, Justin Bieber, Katy Perry and Selena Gomez along with domestic artistes such as Amrit Dasu, Qurat Ul Ain Balouch (QB) and Anmoll Mallik to name a few.
Commenting on the win, Zafar Rais, CEO, MindShift Interactive said, “Social media and associated streaming services have changed the way fans discover and enjoy music, as well as how the music industry discovers, promotes and fosters both new and old musicians alike. Hence, it’s an absolute need to create new benchmarks for labels and artistes to stand out in this rapidly changing space. With insights backing us on the evolving consumer interests and behaviours, we’re working on new ways to engage and gain evangelism for Universal Music.”