Top Story

e4m_logo.png

Home >> Digital >> Article

MindShift Interactive wins digital duties of nail care brand LYN Nails

05-August-2015
Font Size   16
Share
MindShift Interactive wins digital duties of nail care brand LYN Nails

MindShift Interactive has bagged the digital mandate for a professional nail care brand LYN (Live Your Now). LYN stands for enhancing the beauty of women with ingredients that are wrapped in insight and inspiration.  LYN is owned by parent company Headrush Marketing, which has been bringing beauty brands to India for over 15 years now.

The account was won following a multi-agency pitch.

The agency will be responsible for crafting social media marketing campaigns, driving evangelism through building influencer relationships, along with building the brands outreach through media planning.

Speaking on the occasion Zafar Rais, CEO, MindShift Interactive, said, “We are extremely excited to have LYN Nails on board, and hope to leverage our expertise within the beauty, lifestyle space to give the brand the right insights and outreach to engage with consumers online and offline. The beauty industry is growing year on year and digital is playing an extremely important role in building a preference and higher recall for brands.”

Commenting on the association, Sheetal Nangalia, Business head of LYN Nails stated, “We are happy to have shortlisted MindShift Interactive as our partners and our confident of their ability to drive conversations and engagements for LYN. We intend on expanding our reach across India and are confident MindShift Interactive shall be able to leverage their knowledge and social media expertise to help us with the same.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking