MindShift Interactive has bagged the digital mandate for a professional nail care brand LYN (Live Your Now). LYN stands for enhancing the beauty of women with ingredients that are wrapped in insight and inspiration. LYN is owned by parent company Headrush Marketing, which has been bringing beauty brands to India for over 15 years now.
The account was won following a multi-agency pitch.
The agency will be responsible for crafting social media marketing campaigns, driving evangelism through building influencer relationships, along with building the brands outreach through media planning.
Speaking on the occasion Zafar Rais, CEO, MindShift Interactive, said, “We are extremely excited to have LYN Nails on board, and hope to leverage our expertise within the beauty, lifestyle space to give the brand the right insights and outreach to engage with consumers online and offline. The beauty industry is growing year on year and digital is playing an extremely important role in building a preference and higher recall for brands.”
Commenting on the association, Sheetal Nangalia, Business head of LYN Nails stated, “We are happy to have shortlisted MindShift Interactive as our partners and our confident of their ability to drive conversations and engagements for LYN. We intend on expanding our reach across India and are confident MindShift Interactive shall be able to leverage their knowledge and social media expertise to help us with the same.”
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