Novotel Hotels & Resorts, Goa, has rolled out a campaign to highlight the various offerings that make the hotel kid-friendly. Developed by MindShift Interactive and produced by MindShift Studios, the communication strategy began with a few teasers showcasing how kids are constantly #LovedAtNovotel.
The campaign was formally launched with a video called #GoaForKids, where a GoPro was mounted on a few kids and all their fun experiences were captured at the property, bringing out the plethora of offerings for kids and their families at Novotel Hotels & Resorts. Through a personalized visual journey created by the photography team at MindShift Studios, areas of the hotel were covered as experienced by a kid. The #GoaForKids video can be viewed here:
Content around hotels, travelling, parenting, kids and Goa were taken on as priority content to shortlist influencers that would amplify and spread evangelism about #GoaForKids at Novotel. The influencers were also invited to experience the hotel and further disseminate content around #GoaForKids, ensuring the sustenance of the campaign. Saloni Chopra, Kejal and Chandana Munipalle, to name a few, were the influencers shortlisted for the campaign. In addition, various Facebook communities related to kids, travel, mothers, GoPro and lifestyle helped engage with audiences and increase views organically for the video.
With a campaign objective of creating awareness about the various offers and incentives for families travelling with their kids, the website offered a special #GoaForKids landing page and was boosted through carousel ads, promoted posts and emailers to the customer base. The contest run across Facebook and Instagram helped increase video views and expand reach further to other families.
In the course of the next few weeks, the campaign shall unravel other facets that encompass the experiences at Novotel Hotels & Resorts that have been curated for kids.
“MindShift Studios has borrowed insights on the demands of the hospitality industry from our Digital Marketing arm, and merged it with leveraging new forms of delivering content to create personalised visual stories. The video captures the excitement and pace of a kid exploring the property while the photographic journey lures in audiences to see how a kid experiences the hotel. All of this has been packaged through a digital strategy to drive leads for the special family offers by the hotel. The campaign has been gaining significant traction, making #GoaForKids synonymous with Novotel Goa Hotels & Resorts, and we look forward to seeing the overall success it drives towards brand equity and sales for the brand,” said Zafar Rais, CEO, MindShift Interactive.
“I can start by saying that we’ve got your kids and you covered. Novotel Resorts worldwide are known for their focus on family and kids and the Novotel Hotels & Resorts in Goa continues that tradition. We did several surveys with guests and asked them the no.1 thing they love about our resorts in Goa. The answer was a unanimous ‘our kids love you and they want to keep coming for the fun – it’s finally Goa for them and not only for us adults’. This was a confirmation of our belief and endeavours on creating experiences for families. We are surprised the survey shows kids have such an extreme influence on family travel decisions and hence our #GoaforKids campaign was born,” said Rohan Sable, General Manager, Novotel Goa Hotels & Resorts.
Creative Agency: MindShift Interactive
Creative team: Randal Gomes, Pranay Bajekal, Fahama Sawant
Account Management team: Arashdeep Sandhu, Tamara Khotu
Agency Producer: Zafar Rais
Film Director: Sagar Mahajani
Production House: MindShift Studios