MindShift Interactive, Insightful Digital Outreach agency, will be celebrating its fourth year in the field of digital marketing and research. On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services.
Digital Communication offerings will help bridge the gap between various aspects that are critical to create an impactful digital presence. It will empower marketers, brands and agencies to ideate test and then execute their campaigns, leading to a scientific and thought-through process of creating digital outreach. The Digital Communication model will answer every query raised about a brands communication and marketing journey on digital.
A Digital Expert Panel will be sharing their inputs on predefined parameters that have been assigned to each offering. The objective of the study, the timeframe of the research and the inputs shared by these experts shall define the efficiency of this model. Our panel of experts will assist brands in creating and curating the topic by evaluating it with the set parameters based on discussions and consensus.
The services will include Campaign Tracking, Content Testing, #Evaluate, Platform Screener and Online-Off take.
Speaking on the launch, Arashdeep Sandhu, Head - MindShift Metrics explained, “It’s been an exciting journey helping creating a shift in the way digital is conducted in India and our Industry Reports and Consumer Insights has received adequate accolades over the years. We envision removing any form of uncertainty from the digital space by ensuring an informed, insightful and innovative approach becomes the regular norm. It’s taken us time but our esteemed panel and analysts are ready to create the next MindShift.”
Commenting on the occasion, Zafar Rais, CEO-MindShift Interactive stated, “MindShift Interactive has accomplished four years within the digital space, making a mark with various digital campaigns and creating a MindShift amongst brands about the need for insights to provide value to a business. Taking our journey forward towards ensuring industry-wide impact, we are excited with this new endeavour which will challenge the way digital marketing is conducted today, allowing businesses to always be informed and consumers to always be engaged.”