Mumbai-based digital agency MindShift Interactive will bet big on Facebook and Twitter to bring Big CBS Networks fans closer to the channel. With simulcasts working well for the Big CBS Network, with its latest show ‘America’s Got Talent’ topping shows airing on English GECs, garnering a GRP of 5.96, MindShift Interactive is all set to create buzz for Big CBS’ singing reality show, ‘The X Factor’, with a high decibel campaign.
The campaign provides an incentive to winners to be flown to Los Angeles to watch Britney Spears, Demi Lovato, Simon Cowell and LA Reid live in action on the studios of ‘The X Factor’. Named ‘Xport to LA’, the contest will run across the BIG CBS Facebook pages, Prime, Love and Spark and takes users through various levels similar to the show in order to acquire a passport to be flown off to LA. The strategy is taken forward on to Twitter, creating virality with the usage of #Xfactor as a hashtag, engaging influencers and viewers.
Zafar Rais, CEO, MindShift, said, “With Big CBS Networks targeting premium audiences, the overall social media strategy for the network will ensure it meets the entertainment penchant of the upwardly mobile audience seeking quality content. The concept of social media always remains towards interacting, and we’re all set to create digital outreach on the basis of our consumer and industry insights that truly promises mindshifts within the space.”
With Big CBS focussed on building a loyal, long term fan following using the power of digital media, MindShift is looking at creating an immersive experience for people. “Our campaigns are aligned to ensure we achieve this,” Rais added.