Mindshare, the global media agency network part of WPP, has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.
Mindshare announced a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients.
Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights.
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region.
Christopher Smith, Head of Mindshare Discovery, commented, “There is a growing demand from brands and consumers alike to create deeper, more personal engagement in retail, and we strongly believe beacons are becoming a vital link in delivering against that demand. Beacons have all sorts of application opportunities for our clients across a wide range of sectors, so we are excited to explore the possibilities and help our clients continue to innovate and create deeper engagement with their customers.”
Smith added, “We were looking for a partner, an innovative company, to bring beacon technology to Asia. Footmarks proved to be exactly what we were looking for. The beacon category is gaining significant momentum globally, but we are yet to see it scale here in Singapore. Asia as a region is emerging as a global hotbed of innovation, so our partnership with Footmarks will provide our clients an opportunity to lead the charge and leapfrog their competitors.”
Todd Paris, President of Footmarks, commented “Having worked in advertising throughout Asia for many years, I know MindShare and the Asia Pacific Region are always at the leading edge of market and media innovation. I’m excited to see the partnership kick off and look forward to the brand and client impact we will have in the coming month and years.”