Mindshare, the global media agency network, that is part of WPP, has appointed Zaheer Travadi as Partner for Mindshare FAST, South East Asia.
Travadi started his career with Mindshare Fulcrum in Mumbai back in 2003, when he pioneered innovative digital and mobile promotions for Unilever’s most iconic brands. He then spent almost a decade at Microsoft and IBM, driving ecosystem development programs and unlocking growth across their strategic business segments.
In 2014, Travadi returned as Digital Media Head for Hindustan Unilever. He successfully drove Cannes Lion winning mobile marketing campaigns (Kaan Khajura Tesan), set up Unilever’s first digital media command centre and established Hindustan Unilever as a content marketing leader in the market.
In his last venture with Crayon Data at Singapore, he worked very closely with Mindshare FAST Singapore hub to develop a Programmatic Audience Targeting product. Over the past year, Zaheer demonstrated thought leadership on using data for marketing in Indonesia, with Crayon’s key clients such as BTPN Jenius and Blibli.com.
In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region.
Commenting on Travadi’s appointment, Himanshu Shekhar, CEO of Mindshare South East Asia said, “It is great to have Zaheer back in Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to Adaptive Marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients.”