Top Story

e4m_logo.png

Home >> Digital >> Article

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

09-February-2017
Font Size   16
Share
Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

Mindshare, the global media agency network, that is part of WPP, has appointed Zaheer Travadi as Partner for Mindshare FAST, South East Asia.

Travadi started his career with Mindshare Fulcrum in Mumbai back in 2003, when he pioneered innovative digital and mobile promotions for Unilever’s most iconic brands. He then spent almost a decade at Microsoft and IBM, driving ecosystem development programs and unlocking growth across their strategic business segments.

In 2014, Travadi returned as Digital Media Head for Hindustan Unilever. He successfully drove Cannes Lion winning mobile marketing campaigns (Kaan Khajura Tesan), set up Unilever’s first digital media command centre and established Hindustan Unilever as a content marketing leader in the market.

In his last venture with Crayon Data at Singapore, he worked very closely with Mindshare FAST Singapore hub to develop a Programmatic Audience Targeting product. Over the past year, Zaheer demonstrated thought leadership on using data for marketing in Indonesia, with Crayon’s key clients such as BTPN Jenius and Blibli.com.

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region.

Commenting on Travadi’s appointment, Himanshu Shekhar, CEO of Mindshare South East Asia said, “It is great to have Zaheer back in Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to Adaptive Marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients.”

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...