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Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

12-October-2017
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Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

exchange4media celebrated its annual Mobile Awards – The Maddies, on Wednesday at ITC Grand Central Mumbai. The Maddies acknowledge and recognize all marketing stories that employ an effective mobile marketing strategy done in India and are equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to mobile marketing (clients, creative, media agencies, digital agencies, publishers, etc).

In this year’s edition a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

The big winner this year was Mindshare India, which bagged a total of 19 metals; including 7 Gold, 6 Silver and 6 Bronze; thus winning the Agency of the Year award. GlaxoSmithKline Consumer Healthcare Ltd. won the Mobile Marketer of the Year award with 2 of its campaigns getting 4 awards.

Maddies 2016 also felicitated Ashish Hemrajani, CEO & Co-Founder, BookMyShow with the Mobile Person of the Year honour for his contribution towards the industry and breaking new ground with the medium.

Some of the other big winners included Madison Media, who won 4 meals including 1 each of Gold and Silver and 2 Bronze metals.

Further, Reliance Jio Infocomm and Sparkt won Gold for Digital India Home Delivered and Mahindra Mutual Fund - Voice Enabled Optimization campaigns, respectively. WAT Consult won two Silver metals for the Earn the Jersey campaign for Apollo Tyres Ltd.








The complete list of winners can be seen below:





















































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































A. Marketing Strategy
A1. Brand Recall
S.NO. Campaign Brand Company Metals
1 Home transformation on your fingertips Asian Paints Madison Media Group Bronze
2 Iodex goes Ambush the geo-targeted way, but this time through Mobile media! GlaxoSmithKline Consumer Healthcare Ltd Mindshare India Bronze
3 Combating the consumer blindspot with mobile Diageo India Mindshare India Silver
         
A2. Lead Generation
S.NO. Campaign Brand Company Metals
1 Iodex goes Ambush the geo-targeted way, but this time through Mobile media! GlaxoSmithKline Consumer Healthcare Ltd Mindshare India Silver
2 GORB- Jaisa Mood Waisa Food Zee Entertainment Enterprises Ltd. Logicserve Digital Pvt. Ltd. Silver
3 Digital India Home Delivered Reliance Group Reliance Jio Infocomm Ltd Gold
         
A3. Launch of Product/Service
S.NO. Campaign Brand Company Metals
1 Doublemint #StartSomethingFresh Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd Bronze
2 Johnson & Johnson breaks all benchmarks with Baby Laundry Detergent Launch Johnson & Johnson AdColony & Interactive Avenues Silver
3 TAMO Racemo - The car that took everybody for a ride TATA Motors The 120 Media Collective Silver
         
         
A4. Relationship Building/Remarketing
S.NO. Campaign Brand Company Metals
1 With You Hamesha Mahindra & Mahindra Mahindra & Mahindra Bronze
2 Mirinda #ReleaseThePressure PepsiCo India BBDO INDIA Bronze
         
A5. Best use of Apps/Games for Marketing
S.NO. Campaign Brand Company Metals
1 Idea Cellular #Internet4All Aditya Birla Group Mindshare India Bronze
2 Cadbury - Marvelous Creations Augmented Reality Mondelez India Carat Isobar Silver
3 Earn the Jersey Apollo Tyres Ltd WATConsult Silver
4 Birla SunLife Mutual Fund - Ungli Uthao Paise Ko Jagao Aditya Birla Group Mindshare India Gold
A6. Most Effective App for Consumer
S.NO. Campaign Brand Company Metals
1 W For Woman TCNS Clothing Company Pvt Ltd TCNS Clothing Company Pvt Ltd Silver
2 Star Plus - Star Dopahar Star India Pvt Ltd Mindshare India Gold
         
A7. Campaign To Drive Sales
S.NO. Campaign Brand Company Metals
1 Mahindra First Choice - Engaging Green Sim Users with a 8X Conversions Mahindra & Mahindra Isobar India Bronze
2 BIG BAZAAR #DecideYourPrice Future Group   Silver
3 Hic Hic Hurrah - How Diageo won in search Diageo India Mindshare India Gold
A8. Gender Equity
S.NO. Campaign Brand Company Metals
1 Vivo - Be Bold for change BBK Electronics Vivo Silver
2 Star Plus - Ek Nayi Soch Star India Pvt Ltd Mindshare India Gold
         
B. Channel/Media Strategy
B1. Cross Media Integration
S.NO. Campaign Brand Company Metals
1 Home transformation on your fingertips Asian Paints Madison Media Group Silver
2 Mcdowell's No.1 - David vs Golliath 2.0 Diageo India Mindshare India Silver
         
B2. In-App Advertising
S.NO. Campaign Brand Company Metals
1 BBLUNT - 50 shades of Kareena Godrej Consumer Products Ltd Mindshare India Bronze
2 How Boost used Data and Machine Learning to Identify kids online GlaxoSmithKline Consumer Healthcare Ltd Mindshare India Silver
3 Da Da Ding Nike Mindshare India Gold
4 Fevikwik Gel - Total Control Pidilite Industries Ltd Madison Media Group Gold
         
         
B3. Mobile Applications
S.NO. Campaign Brand Company Metals
1 Idea Cellular - #Internet4All Aditya Birla Group Mindshare India Bronze
2 Earn the Jersey Apollo Tyres Ltd WATConsult Silver
3 Nickelodeon Sonic's ICONIC toon SHIVA Viacom 18 Media Pvt Ltd Nickelodeon Silver
         
B4. Mobile Website  
S.NO. Campaign Brand Company Metals
1 BeBeautiful- All things Beautiful Hindustan Unilever Ltd The 120 Media Collective Bronze
2 Mahindra Mutual Fund - Voice Enabled Optimization Mahindra & Mahindra Sparkt Gold
         
B5. Use of Social Media
S.NO. Campaign Brand Company Metals
1 Pepsi - Liter Of Light PepsiCo India Mindshare India Bronze
2 Gionee Selfiestan Premier League Gionee India Pvt Ltd Interactive Avenues Pvt Ltd Bronze
3 Mirinda - Release the Pressure PepsiCo India Mindshare India Silver
4 Good Knight Fabric Roll on - Khulke Khelo Ghar ke baahar! Godrej Consumer Products Ltd Mindshare India Gold
         
C. Enabling Technologies
C1. Innovation
S.NO. Campaign Brand Company Metals
1 SaffolaLife - Chhote kadam Marico Industries Ltd Madison Media Group Bronze
2 Cadbury Marvellous Creations - Discover the Marvels Mondelez India Affle & Isobar Silver
         
C2. Use of Rich Media / Video / Interactive Content
S.NO. Campaign Brand Company Metals
1 NIKE - When Tinder Swiped Right For NIKE ! Nike Mindshare India Bronze
2 Dove - Challenging the Beauty Stereotype Hindustan Unilever Ltd Mindshare India Silver
3 Mirinda - Release the Pressure PepsiCo India BBDO INDIA Silver
4 How Boost used Data and Machine Learning to Identify kids online GlaxoSmithKline Consumer Healthcare Ltd Mindshare India Gold
         
D2. Mobile Marketer of the Year
GlaxoSmithKline Consumer Healthcare Ltd
D3. Agency of the Year
Mindshare India
D4. Mobile Person of the Year
Ashish Hemrajani, BookMyShow

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