Mindshare, the global media network, has expanded its social media footprint around the world, integrating Amsterdam-based SocialMedia8 into the agency and hiring its founder Igor Beuker as Mindshare’s first Global Chief Social Officer, whilst simultaneously hiring social agency M80’s Managing Director Mark Evans as Mindshare North America’s new social lead.
SocialMedia8, which specialises in acquiring, managing, and extracting value from social fans and followers, will add social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare’s growing portfolio of social media services.
Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, Global Digital Leader at Mindshare Worldwide. Beuker was previously Chief Marketing Officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8.
Meanwhile, Mark Evans will head up social media campaigns for the agency’s North America-based clients. Evans comes to Mindshare with deep digital and social media experience, including serving as Vice President, Digital, at Catapult Marketing and Digital Brand Director at Euro RSCG prior to joining M80.
Nick Emery, CEO, Mindshare Worldwide, remarked, “There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and his team and Mark bring with them a wealth of experience in actioning both effective and creative solutions.”