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Mindshare & OMD win top honours at IDMA 2016

Mindshare & OMD win top honours at IDMA 2016

Author | exchange4media News Service | Friday, Jun 17,2016 10:31 PM

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Mindshare & OMD win top honours at IDMA 2016

exchange4media’s premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai.

As always, the Awards saw competition from across the board, with a number of agencies battling it out for top honours. Maxus had walked away last year as the Best Digital and Social Media Agency with a whopping 11 metals. This year, however, honours were more equally divided.

Mindshare India and Interactive Avenues tied at top spot in terms of metal tally with 6 metals each. Mindshare received 1 Gold, 2 Silvers and 3 Bronzes in comparison to Interactive Avenues’ tally of 2 Golds, 2 Silvers and 2 Bronzes.

This was followed by ibs (Interactive Business Solutions), Tonic Media and OMD India, who each got 5 metals each.  Ibs received 1 Gold, 1 Silver and 3 Bronze metals, while Tonic Media won 1 Gold, 3 Silver metals and 1 Bronze metal.  OMD bagged 1 Gold, 2 Silver metals and 2 Bronze metals.

In all, 13 Gold metals, 23 Silver metals and 30 Bronze metals were given away at IDMA 2016 across 28 categories (including sub-categories).

Vijay Shekhar Sharma, Founder of One97 Communications and PayTM, was honoured as IDMA Person of the Year. The ‘Best Digital and Social Media Advertiser’ honour went to Viacom18 Media while Hindustan Unilever took the ‘Best Advertiser on Mobile’ honour.

Mindshare India was honoured with ‘Best Digital and Social Media Agency of the Year’, while ‘Best Mobile Media Agency of the Year’ went to OMD India.

The complete list of winners can be seen below:
 

  Entry Name Entrant Name METALS
A. WEB  
A.1 Best Banners - Single / Campaign  
1 Parachute Advansed Aromatherapy Oil - Slowdown Zindagi Madison Media BRONZE
       
A.2 Best Banners - Rich Media with or without video  
1 Airtel India - World's Largest Single Day Sampling Exercise ibs GOLD
2 Microsoft Lumia - Lumia 950, 950XL Isobar DAN Empower SILVER
3 Cadbury Choclairs - Say AAA Madison Media BRONZE
       
A.3 Best Benchmark Content / Branded Content  
1 Nicotex - The 'Quit Smoking' partner for ISL MSix GOLD
2 Kellogg's - Mission Interception : Kellogg's Wale Guptaji ki Family Mindshare India BRONZE
3 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd BRONZE
4 Nivea Men Body Deodorizer - #BanBodyOdour DigitasLBi India BRONZE
       
A.4 Best Website / Microsite  
1 BankBazaar.com BankBazaar.com GOLD
2 Mahindra: Thar Website Interactive Avenues Pvt Ltd SILVER
       
A.5 Best Use of Web Based Games  
1 Cadbury Choclairs - Say AAA Madison Media BRONZE
       
A.6 Best Campaign - Online Advertising  
1 McDonald's India - Battle of Spicy Tonic Media Digital Pvt Ltd GOLD
2 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India SILVER
3 Pernod Ricard India - We didn't launch our product to the people, we got people to launch our product! Maxus India BRONZE
       
A.7 Best Digital Direct Response Campaign  
1 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd GOLD
2 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd SILVER
3 Grant's Whisky - The Awesome Job You Can't Apply For SapientNitro BRONZE
       
B. MOBILE and TABLETS  
B.2 Best App Developed - Products / Services / Corporate  
1 Lakme Makeup Pro App The Glitch GOLD
2 Trails of India Pulp Strategy Communications Pvt Ltd SILVER
       
B.5 Strongest Community Engagement  
1 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd GOLD
2 Kinderjoy Story Station OMD India SILVER
3 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd SILVER
       
B.6 Best Innovation in Mobile Marketing  
1 Kinderjoy Story Station OMD India SILVER
2 Lakme Makeup Pro PHD BRONZE
3 Active Wheel - Lo Kar Lo Baat PHD BRONZE
       
B.7 Best Campaign- Use of Mobile  
1 Stayfree Stay Ahead Helpline OMD India GOLD
2 Rin Career Ready Academy PHD SILVER
       
C. SOCIAL MEDIA  
C.1 Best Use of Social Networks  
1 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd GOLD
2 MTV India - One Plus MTV Insider Viacom 18 Media Pvt Ltd SILVER
3 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd BRONZE
       
C.2 Best use of Blogs  
1 Aditya Birla Group: Liva Fluid Fashion - #UnboxWithLiva Tonic Media Digital Pvt Ltd SILVER
       
C.3 Best use of Videos  
1 Star Sports - Mauka Mauka Star India Pvt Ltd GOLD
2 Anouk - Bold is Beautiful Video Campaign Isobar India SILVER
3 Dance + YouTube 360 Degree Video STAR Plus SILVER
4 Maggi - #WeMissYouToo Performics BRONZE
       
C.4 Most Effective Social Listening  
1 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd GOLD
2 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India SILVER
       
C.5 Most Effective Use of Digital Analytics  
1 IBM India - Score with data Mindshare India GOLD
2 Airtel Money - Break the Clutter Performics BRONZE
       
D. SEARCH and PPC CAMPAIGNS  
D.1 Best SEO for website / universal search ranking  
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com GOLD
2 Maggi Noodles - Reclaiming Maggi's Reputation with a far-reaching content strategy Maxus India SILVER
3 Apollo - eDoc iProspect BRONZE
       
D.2 Best PPC  
1 Franklin Templeton - iSync iProspect SILVER
2 Tata Housing - India's First Social Sell Through Facebook FCB Ulka Digital BRONZE
       
D.3 Best SEM Strategy  
1 USL Diageo - How a spirits brand got high on search Mindshare India BRONZE
2 The Economist Interactive Avenues Pvt Ltd BRONZE
       
E. SPECIAL AWARDS  
E.1 Best Integrated Media Campaign - Product/ Services  
1 Pepsi - When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India BRONZE
       
E.2 Best Integrated Media Campaign - Corporate  
1 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs BRONZE
2 MRF Tyres - MRF Rain Day Experience Commerce BRONZE
       
E.3 Best Integrated Media Campaign - Social Cause  
1 Dettol Banega Swachh India NDTV Limited SILVER
2 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd BRONZE
       
E.4 Best Integrated Media Campaign - Films / TV Shows / News Shows / Events  
1 MTV India - Ceat MTV Chase The Monsoon 3 Viacom 18 Media Pvt Ltd SILVER
2 Kinderjoy Story Station OMD India BRONZE
3 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs BRONZE
       
E.5 Best Video Advertising - Content  
1 Tetley Green Tea - The Transformation Series Maxus India SILVER
2 Kotak Securities - Agar Magar Ke Aage Profit Hai SMG Convonix BRONZE
       
E.6 Best use of Native Advertising  
1 Hero MotoCorp - Terribly Tiny Tales bring out the stories of a girl child. Maxus India BRONZE
2 Nicotex - #UQuitIQuit - Making Quitting Social MSix BRONZE
       
E.7 Campaign with the Best ROI  
1 McDonald's India - Battle of Spicy Tonic Media Digital Pvt Ltd SILVER
2 Airtel India - How airtel used digital to launch 4G in India ibs SILVER
3 The Economist Interactive Avenues Pvt Ltd BRONZE
       
E.8 Best Digital Innovation  
1 Dance + YouTube 360 Degree Video STAR Plus SILVER
2 Airtel Jaipur Literature Festival - World's first teleportation at an event ibs BRONZE
3 Trails of India Pulp Strategy Communications Pvt Ltd BRONZE
       
E.9 Best Use of Technology  
1 Lakme Makeup Pro PHD SILVER
2 Kotak Mahindra Bank - How hashtag banking made kotak the face of digital banking in india ibs BRONZE
3 Kinderjoy Story Station OMD India BRONZE
       
E.10 IDMA 2016 Person of the Year  
  Vijay Shekhar Sharma, One97 Communications and Paytm  
       
F.1 Best Digital and Social Media Advertiser  
  Viacom 18 Media Pvt Ltd  
       
F.2 Best Advertiser on Mobile  
  Hindustan Unilever Ltd  
F.3 Best Digital and Social Media Agency of the Year  
  Mindshare India  
   
F.4 Best Mobile Media Agency of the year  
  OMD India  

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