Top Story

e4m_logo.png

Home >> Digital >> Article

Mindshare & OMD win top honours at IDMA 2016; winners speak

20-June-2016
Font Size   16
Share
Mindshare & OMD win top honours at IDMA 2016; winners speak

exchange4media’s premier property IDMA 2016, which honours the best work done in digital medium, concluded on Friday at a gala event held at St Regis, Mumbai.

As always, the Awards saw competition from across the board, with a number of agencies battling it out for top honours. Maxus had walked away last year with two of the top awards --- Best Digital Agency and Best Social Media Agency, and with a whopping 11 metals. This year, however, honours were more equally divided.

Mindshare and Interactive Avenues tied at top spot in terms of metal tally with 6 metals each. Mindshare received 1 Gold, 2 Silvers and 3 Bronzes in comparison to Interactive Avenues’ tally of 2 Golds, 2 Silvers and 2 Bronzes.

This was followed by ibs (Interactive Business Solutions), Tonic Media and OMD, who each got 5 metals each.  Ibs received 1 Gold, 1 Silver and 3 Bronze metals, while Tonic Media won 1 Gold, 3 Silver metals and 1 Bronze metal.  OMD bagged 1 Gold, 2 Silver metals and 2 Bronze metals.

In all, 13 Gold metals, 23 Silver metals and 30 Bronze metals were given away at IDMA 2016 across 28 categories (including sub-categories).

Vijay Shekhar Sharma, Founder of One97 Communications and PayTM, was honoured as IDMA Person of the Year. The ‘Best Digital and Social Media Advertiser’ honour went to Viacom18 Media while Hindustan Unilever took the ‘Best Advertiser on Mobile’ honour.

Mindshare India was honoured with ‘Best Digital and Social Media Agency of the Year’, while ‘Best Mobile Media Agency of the Year’ went to OMD India.

We caught up with some of the winners to get their reactions.

“We are really excited to win this award, especially since mobile is a focus area for us. It has been some years since IDMA has been around and the way they have done it this year was really good. I think we should keep doing this and make it bigger every year,” said Gaurav Jeet Singh, Head of Media (South Asia) at HUL.

Vinod Thadani, Chief Digital Officer of Mindshare expressed, “We really, really owe it to the entire team at Mindshare Digital. What we always thrive to do is to do great work for our clients and I am really happy that in this competitive environment the jury made the right choice of selecting all the good work. Congratulations to all the winners and just ensure that all your work is best in class. This is what digital advertising stands for---innovation, engagement, conversations, new media, etc. The other thing is that it is no longer about just a single media. It is getting mass and becoming more mainstream. I would like to just call out one last thing to the entire team at Mindshare; you guys are fantastic, we could not have done this without you.”

You can view the entire video below:

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.