Multinational media company Naspers-promoted MIH India has rolled out its first set of products focusing on user generated content. Ibibo.com (acronym for “I build-I bond”), the new community networking site, currently provides blogging and photo-sharing facilities.
“We have just launched the beta version of our products. We will add four to six new applications to Ibibo.com. Our aim will be to empower the users to come together and network. We will be launching another three to four products within six months’ time,” said Ashish Kashyap, CEO, MIH India.
“We have launched these products keeping an eye on organisational momentum and to show that we can build products very fast. We have built these products within just 20 days,” Kashyap claimed.
The company will start promoting its products by middle of November. “Within 7-10 days, we will call for advertising and PR agency pitches. We will hugely spend on marketing and promotional activities. However, we will not put intrusive advertisement on our products,” said Kashyap.
When asked why users would join such a new platform for blogging and photo-sharing when there were established players in the domain like Blogger and Flickr, Kashyap said, “Our value proposition will be clear when the product portfolio will be complete. Our focus will be on local Indian community not the global audience. We will continue to be innovative and nimble, which I don’t see in most of such sites. Most importantly, we will be disproportionately rewarding our users, which is a first among such networking sites.”
The company has also launched two gaming portals – Chotafish.com and Motafish.com –targeting kids and evolved gamers, respectively. “Gaming will not be our focus area. We have launched these sites just to see users’ reaction,” Kashyap maintained.
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