Microsoft India on Wednesday announced its plans to launch the new generation gaming console Xbox 360 in India on June 9, starting with the FIFA World Cup, much before the Diwali season when it sees the sales to pick up.
Xbox 360, one of the most powerful video games and entertainment systems, delivers unique digital entertainment experiences. It will be made available across 1,200 retail outlets in the top seven cities, including the four metros and Bangalore, Hyderabad and Pune. The console is priced around Rs 23,990. Microsoft also announced the extension of its global partnership with MTV and Samsung around India launch of Xbox 360.
On the choice of the Indian market at this point of time, Mohit Anand, Country Manager, Entertainment and Devices Division, Microsoft India, said, “India is experiencing an explosion of private consumption, which constitutes 60 per cent of its GDP. We want to serve the top of the pyramid, the young Indians who are tech-savvy and game enthusiasts. This launch by Microsoft shows the coming of age of the Indian market and its consumers. We believe this console will soon become the third pillar of entertainment.”
Without revealing the number of consoles the company targets to sell in India, Anand said, “We target to sale 5-5.5 million consoles worldwide by June this year.”
Mitch Koch, Corporate VP, Worldwide Retail Sales, said, “Xbox 360 will lead and redefine the category in India as it creates opportunity for young developers to build new games in a cost-effective way.” Microsoft will soon launch a major campaign using media vehicles such as online, SMS and below the line activities.
The Xbox 360 system will come fully loaded with a 20 GB detachable Xbox 360 hard drive for storing music, video and games, an Xbox 360 wireless controller, an Xbox 360 media remote control and a component HD-AV cable for connecting to component and composite television inputs, an ethernet cable, and batteries.
Microsoft’s Xbox 360 will compete with Sony’s soon-to-be-launched Playstation 3 and Nintendo’s Wii console.