Top Story


Home >> Digital >> Article

Microsoft unveils MSN Soapbox video service

Font Size   16
Microsoft unveils MSN Soapbox video service

Microsoft has unveiled a public beta of its MSN Soapbox video-upload service, its competitor to Google's popular YouTube service. Last September, the company had made the beta available on an invitation-only basis in the US. However, now it is open to all, and those interested can test the service on

Like YouTube, Soapbox allows users not only to upload videos to the web in almost any digital video format but also to tag and categorise them so that other users can find them. The service also lets users watch videos and browse for new ones simultaneously on the same screen, something that differentiates it from YouTube, says Microsoft.

Soapbox, a part of Windows Live, allows users to upload, discover, and share personal videos with the Soapbox community and others around the world. It provides users with a number of benefits such as single-step uploading, background server-side video processing, and acceptance of all major digital video formats; video browsing spanning 15 categories, plus RSS feeds; and participation in the Soapbox community, with the ability to rate, comment on, or tag videos viewed, etc.

Interestingly, Soapbox allows users to simultaneously watch videos and browse for new ones on the same screen. Besides, all users can view Soapbox videos, but those with a Windows Live ID can comment on and upload new videos.

To compete with rivals such as Google and Yahoo, Microsoft has been assembling a raft of web-based services since November 2005. The company claims to have invested a significant amount of money in its web efforts.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...