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Microsoft unveils first look of new MSN in India

08-September-2014
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Microsoft unveils first look of new MSN in India

Microsoft has unveiled a first look of the new MSN in India. Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help users do more. The new experience is available on the web and will soon be available across all major device platforms, including Windows, iOS and Android.

Starting today, Microsoft is inviting people to try out the new web experience at http://preview.msn.com/en-in.

The new MSN focuses on the primary digital daily habits in people’s lives, helping them complete tasks on the web and across all of their devices, roaming data and personalised settings to keep users in the know wherever they are.

MSN is partnering with leading publications for content such as The New York Times in the US, Yomiuri Shimbun and Asahi Shimbun in Japan, The Guardian and the Telegraph in the UK, Le Figaro and Le Monde in France, and Lance and Estadão in Brazil, and many more.

“Microsoft has re-written MSN from the ground up for a mobile-first, cloud first world. The new MSN brings together the world’s best media sources along with data and services to enable users to do more,” said Sanjay Trehan, Head, MSN India, Microsoft Corporation (India). “Microsoft has partnered with top local content partners from India for the new MSN, including Hindustan Times, NDTV, India Today, Indian Express and Network18.”

Spanning multiple sections including sports, news, health & fitness, money, travel and video, the new MSN provides a global perspective from thousands of publishers across the world.

“With an audience of nearly 425 million people coming to over 57 markets around the world available across the three major device platforms, the new MSN presents an enormous opportunity for publishers” said Adam Anger, General Manager for Asia Pacific, Microsoft Advertising. “With over 50 per cent of people accessing content on dedicated apps, this release is in lockstep with where usage is happening.”

The new MSN brings actionable information and the opportunity to act directly at the point where people are actively engaging, from personal productivity tools like shopping lists, flight status and savings calculators, to integrated access to popular sites such as Outlook.com, Facebook, Twitter, OneNote, OneDrive and Skype. At the top of the page, there is a personal stripe allowing users one click access to top services. These integrated tools cover eight categories.

The new MSN makes it simple to personalize what users want to see regardless of which device they use. In the coming months, we will release a suite of MSN apps across Windows Phone, iOS and Android.

New Opportunities for Brands

For brands, MSN will continue to offer its audience with a personalised web experience with the added benefit of the best-of-the-web publishers and the engagement of applications across all mobile operating systems. The new MSN claims to offer an ideal environment for seamless brand storytelling across devices. Though the face of MSN has transformed, the process of buying ads is simple. Brands can still purchase through similar IAB standard units available on previous versions of MSN.

“With premium content and productivity tools, we’re thrilled to offer a new experience to both advertisers and consumers that help people do more,” said Ken Chang, Commercial Director for Asia Pacific, Microsoft Advertising. “Our daily lives have become increasingly busy and with that comes more screens to interact with to make our days make sense. MSN streamlines this experience to the benefit of all people and allows advertisers to be in more moments and to capture consumers at the right mindset during the day.”

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