Microsoft has unveiled a new unified advertising strategy, called Microsoft Digital Advertising Solutions, at the ongoing Advertising Week 2006 being held in New York. With this service, advertisers can connect with their target audiences across multiple devices, including PCs, Xbox, web-enabled mobile phones and PDAs.
Speaking at the launch, Joanne Bradford, Corporate VP and Chief Media Revenue Officer, Microsoft, said, “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform and services to connect advertisers with a million different audiences of one.”
Stating that the new service was in response to one of advertisers’ key pain points, Bradford said, “It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and partnerships to reach consumers across the many digital touch points of their day.”
Advertisers can promote their wares across the worldwide network of MSN and also through platforms like Windows Live, Xbox, Microsoft Office and Live Search.
“Our approach in Asia and throughout the world has always been to provide easy and supported access to world-class service and cutting edge innovative advertising solutions. With Microsoft Digital Advertising Solutions, we are making this process easier than ever,” said Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN and Windows Live, India.
The Microsoft Digital Advertising Solutions brand will be unveiled in Asia at AdTech Shanghai to be held on October 18-19 this year.