Top Story

e4m_logo.png

Home >> Digital >> Article

Microsoft unveils Digital Advertising Solutions for advertisers

29-September-2006
Font Size   16
Share
Microsoft unveils Digital Advertising Solutions for advertisers

Microsoft has unveiled a new unified advertising strategy, called Microsoft Digital Advertising Solutions, at the ongoing Advertising Week 2006 being held in New York. With this service, advertisers can connect with their target audiences across multiple devices, including PCs, Xbox, web-enabled mobile phones and PDAs.

Speaking at the launch, Joanne Bradford, Corporate VP and Chief Media Revenue Officer, Microsoft, said, “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform and services to connect advertisers with a million different audiences of one.”

Stating that the new service was in response to one of advertisers’ key pain points, Bradford said, “It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and partnerships to reach consumers across the many digital touch points of their day.”

Advertisers can promote their wares across the worldwide network of MSN and also through platforms like Windows Live, Xbox, Microsoft Office and Live Search.

“Our approach in Asia and throughout the world has always been to provide easy and supported access to world-class service and cutting edge innovative advertising solutions. With Microsoft Digital Advertising Solutions, we are making this process easier than ever,” said Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN and Windows Live, India.

The Microsoft Digital Advertising Solutions brand will be unveiled in Asia at AdTech Shanghai to be held on October 18-19 this year.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...