Microsoft has started marketing of its Instant Messenger with the launch of the Windows Live Messenger Personal Expressions in more than 60 markets including 12 markets in Asia. The new service will allow advertising solutions to brands in the theme packs available on the messenger service.
Commenting on the initiative, Rajnish, Head of Digital Marketing Revenue and Strategic Business, Microsoft Digital Advertising Solutions, said, “Through the Personal Expressions process, we have taken theme packs to the next level and introduced enhancements that empower advertisers.”
The branded elements will be accessible in each of the Messenger drop-down menus including winks, emoticons, backgrounds, and display pictures. The official communiqué stated that advertisers can choose to run multiple elements within each package letting people customize their Windows Live Messenger experience through on-demand, branded, opt-in advertising content.
“The average Messenger user in Asia spends more than 29 hours a week, or four hours a day. With this service, we are extending this powerful functionality to advertisers and creating opportunities for companies to engage with their desired audiences,” continued Rajnish.
The other interactive advertising opportunities on Windows Live messenger include many multimedia opportunities like text advertising and video advertising.