Top Story


Home >> Digital >> Article

Microsoft may soon support Snapchat & Pokemon Go on Windows OS to rival Android

Font Size   16
Microsoft may soon support Snapchat & Pokemon Go on Windows OS to rival Android

The recently released ComTech data for March to May 2016, published by Kantar says that three quarters of the smartphones sold in Western Europe are handsets running on Android. Even the data reported by Counterpoint Research suggests that Android leads the market with 83.8 percent share as compared to Microsoft Windows at 0.7 percent.

One of the reasons why many users prefer an Android over a Windows OS is because of the app support the Android OS provides. With a larger number of developers making themselves available on Android, users around the world and in India prefer using the OS on their smartphones.

These falling and stagnant numbers for Microsoft meant that it would prove profitable for Niantic to launch Pokémon Go on rival platforms like iOS and Android.

Microsoft users have been denied the opportunity to enjoy the excitement in store to experience Augmented Reality to catch Pokémon’s everywhere they possibly go. This did not go down well with many Pokémon Go lovers using the Windows platform.

Reportedly, a total of over 70,000 people have signed a petition on to persuade Niantic Labs to consider designing the app for them and Microsoft replied back saying, “We have received an overwhelming amount of feedback requesting that the Store provide this application. The Windows Store team is looking into options with regard to the best way to fulfil this request. We keep you advised on any updates.”

Microsoft has always been overlooked by major developers due to their smaller market share as compared to the other operating systems. With a large amount of investment going into creating an app or a game for a particular platform, it becomes only reasonable why Niantic did not take the step forward towards Windows.

Snapchat is another app that is unavailable on Microsoft Windows, and with its growing popularity media reports suggest that Snapchat may be in the offering very soon too.

Pokémon Go is currently downloaded by over 8 million people around the world and is also gaining an increasing media popularity. Hype like this is exactly what Microsoft may have to cash on if it wants to get more users hooked on to the Windows platform. Without having games like Pokémon Go and apps like Snapchat, both of which are attracting users and making headlines every day, it may be impossible to see which direction Windows OS may be heading towards in the coming time

Tags Microsoft

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve