Top Story


Home >> Digital >> Article

Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’

Font Size   16
Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. Growing Internet penetration in India has also increased the vulnerabilities of networks and the overall cyberspace infrastructure. Amid growing concerns of cyber security, where malware, phishing and spyware are trends that are seen to be evolving fast, an effective, real time, high quality, hassle-free security solution has become paramount to consumers.

The ‘Win Big with Original’ campaign programme will target various IT hubs across eight cities – Indore, Ahmedabad, Surat, Bangalore, Hyderabad, Chennai, Patna and Vizag. Interruptive marketing would be used in this initiative as a tool for direct customer engagement.

Commenting on the association, CR Srinivasan, Director, The Times of India, said, “We at Times Group are always motivated to add value to our client’s business. Our effort is invariably to support and deliver innovative solutions for our clients marketing objectives, while keeping in mind our readers’ benefit. ‘Win Big with Original’ is one such concept that BCCL co-created with Microsoft and Lodestar UM.”

Microsoft has brought into life its MSE robot, which will be seen across various IT hubs not only reinforcing the benefits of using genuine Windows 7 software, but also reinstating counterfeit discs and propagating promotional offers like trip to Thailand, LCD TVs, and X-Boxes on purchase of the original software.

Ranjiv Singh, Consumer and Online Marketing Officer, Microsoft India, noted, “With rising digital threats like phishing, malware and spyware attacks, a robust security solution is a must. With Microsoft Security Essentials, we have anticipated consumers’ security needs and delivered a simple and non-intrusive PC protection by offering consumers a real-time, high-quality protection that is easy to get and easy to use, hence giving consumers a delightful experience that comes with genuine Windows.”

Anindya Ray, General Manager, Lodestar UM, Delhi, said, “Engaging and exciting the PC buying intender is the main reason why we wanted to drive this activity at the IT hubs of key cities. The dual objective is to drive awareness of the benefits of using original Windows 7, which saves money and keeps the PC secure for life. With this campaign, we are driving PC buyers to the retail stores where they can buy PCs with original Windows, ably supported by The Times of India platform and FM radio channels through advertisements as also by driving content.”

Tags Microsoft Lodestar UM The Times of India

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...