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Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’

Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’

Author | Akash Raha | Tuesday, Sep 21,2010 8:36 AM

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Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. Growing Internet penetration in India has also increased the vulnerabilities of networks and the overall cyberspace infrastructure. Amid growing concerns of cyber security, where malware, phishing and spyware are trends that are seen to be evolving fast, an effective, real time, high quality, hassle-free security solution has become paramount to consumers.

The ‘Win Big with Original’ campaign programme will target various IT hubs across eight cities – Indore, Ahmedabad, Surat, Bangalore, Hyderabad, Chennai, Patna and Vizag. Interruptive marketing would be used in this initiative as a tool for direct customer engagement.

Commenting on the association, CR Srinivasan, Director, The Times of India, said, “We at Times Group are always motivated to add value to our client’s business. Our effort is invariably to support and deliver innovative solutions for our clients marketing objectives, while keeping in mind our readers’ benefit. ‘Win Big with Original’ is one such concept that BCCL co-created with Microsoft and Lodestar UM.”

Microsoft has brought into life its MSE robot, which will be seen across various IT hubs not only reinforcing the benefits of using genuine Windows 7 software, but also reinstating counterfeit discs and propagating promotional offers like trip to Thailand, LCD TVs, and X-Boxes on purchase of the original software.

Ranjiv Singh, Consumer and Online Marketing Officer, Microsoft India, noted, “With rising digital threats like phishing, malware and spyware attacks, a robust security solution is a must. With Microsoft Security Essentials, we have anticipated consumers’ security needs and delivered a simple and non-intrusive PC protection by offering consumers a real-time, high-quality protection that is easy to get and easy to use, hence giving consumers a delightful experience that comes with genuine Windows.”

Anindya Ray, General Manager, Lodestar UM, Delhi, said, “Engaging and exciting the PC buying intender is the main reason why we wanted to drive this activity at the IT hubs of key cities. The dual objective is to drive awareness of the benefits of using original Windows 7, which saves money and keeps the PC secure for life. With this campaign, we are driving PC buyers to the retail stores where they can buy PCs with original Windows, ably supported by The Times of India platform and FM radio channels through advertisements as also by driving content.”

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