Microsoft has launched Windows 10, which will be available as a free upgrade or with new PCs and tablets. The phone version of the OS will arrive at a later time. Windows 10 includes features such as Cortana, Microsoft's voice-based smart assistant, an Xbox app for gaming and a Microsoft Edge, a new web browser that replaces Microsoft's Internet Explorer.
Global marketing approach
Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering. “The launch of Windows 10 is being celebrated around the world with global fan celebrations and a new yearlong initiative to celebrate people and organizations making a difference around the world. We’d love to hear how you plan to help #UpgradeYourWorld. Starting today, you can vote for a global nonprofit to receive a cash donation by simply tagging their social handle and using #UpgradeYourWorld and #vote on Instagram, Facebook, or Twitter,” the statement said.
Last week, Microsoft also released its first digital ad that went viral. It focuses on babies, actually a lot of them and not on the technical specifications of their platform. Instead, the video says that the future generation love to speak with computers, draw on them and want it to automatically understand their requirements. After the narrator ends his speech, it says how Windows 10 has all these features and more that makes it future ready.
Watch the video here:
Meanwhile, Windows 10 also marks the return of the Start menu in an avatar similar to the one seen in Windows 7 and earlier releases. It retains Windows 8's Live Tiles showing streaming updates on app icons.
“When we first unveiled Windows 10 in September, we outlined our plans for a new era of Windows. We wanted to create a Windows that empowered people and organizations to do great things. Our vision was one platform, one store, and one experience that extends across the broadest range of devices from the smallest screens to the largest screens to no screens at all,” Microsoft said in a statement.
“In this world experiences are mobile, moving with you seamlessly and easily across your devices. Interacting with technology is as natural as interacting with people – using voice, pen, gestures and even gaze for the right interaction, in the right way, at the right time. And in our connected and transparent world, we respect your privacy and help protect your information,” the statement added.
New ad platform
The much-hyped operating system has been subjected to a lot of scrutiny by users over the past month about its lock-screen ad feature. In April, Microsoft revealed that Windows 10 will have a new type of lockscreen, called Windows Spotlight, which changes over time, and bases itself on how the computer is used.
Microsoft had been talking about Spotlight as more of a help guide. However, a lot of social media conversations questioned the offering, its relevance, and incentives.
User reviews will finally give a verdict on how this new ad platform serves Microsoft.