Microsoft launches new version of its encyclopedia Encarta

Microsoft launches new version of its encyclopedia Encarta

Author | exchange4media News Service | Thursday, Sep 07,2006 8:25 AM

Microsoft launches new version of its encyclopedia Encarta

With the overriding objective of making learning more fun and interactive, Microsoft Entertainment and Devices Division has launched the latest version of Microsoft Student with Encarta Premium 2007, its well-known encyclopedia brand.

Designed to provide up-to-date content and engaging multimedia tools, Microsoft Student enables young learners to easily find relevant and reliable information on just about any subject at the click of a mouse. The software contains 66,000 articles and 3,000 music and sound clips. The target group is 6-12 years for Encarta, while Microsoft Student targets a slightly older age group of 12-19 years.

Announcing the India launch, Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India, said, “Today, school children are increasingly leveraging technology-based learning resources for finding information they need to complete their projects, assignments and homework. In this context, our new educational software is geared to provide students the most current and engaging content on a variety of subjects ranging from science, history and geography to math, ultimately empowering them to achieve academic confidence and success.”

“With 1.7 per cent households in the high middle income group and 6.6 crore enrollments in primary to senior secondary students, it’s a large underserved category. The Indian edition of Encarta was first launched in 1999. The Punjab government is computerising all its 33,000 schools and each will incorporate the Microsoft Encarta,” Anand informed.

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