Top Story

e4m_logo.png

Home >> Digital >> Article

Microsoft launches new range to increase PC penetration

14-September-2004
Font Size   16
Share
Microsoft launches new range to increase PC penetration

Microsoft Home & Entertainment Division on Monday launched its 2005 range of hardware input devices mice and keyboards to increase PC openetration in India and focus on the large community of information workers in the country. The prices of the new array of products range from Rs 195 to Rs 5,000 and will be available through the Microsoft network of 4,000 resellers across 80 cities.

Said Yolanda Chan, Regional Sales Director, Asia and Greater China, "Increasing PC penetration and a large community of discerning information workers has made India a focus market for Microsoft Hardware. Microsoft Hardware has employed innovative engineering and cutting-edge industrial design to create products of exceptional quality and durability that will provide unmatched software experience for decades. Today's launch of the 2005 range is a significant deliverable in this direction."

Said Mohit Anand, Manager, Home and Entertainment Division, Microsoft India, "Research shows that employees are spending more time in front of a computer than ever before and it is in this context that mice and keyboards emerge to be an essential ingredient for defining the overall PC experience. Yet, many consumers today continue to be unaware of their options and underestimate the power, design and significance that quality peripherals play and are consequently settling for less."

The new innovative product range is synchronized to suit changing usage patterns as well as lifestyle trends of our customers today, Anand said.

Microsoft has also introduced a range of biometrics-enabled hardware products with fingerprint recognition technology designed to deliver added convenience by replacing frequently used passwords with the user's fingerprint.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.