Microsoft has announced the launch of a new ad platform ‘Sponsored Spaces’, which has also been launched in India. Sony Ericsson had already used the Windows Live Spaces platform for promoting its K810i handset with Microsoft Digital Advertising Solutions.
“The blogosphere is exploding in popularity in Asia and advertisers are eager to reach out to this group of opinion leaders and influencer customers,” observed Karen Chia, Head of Multinational Sales-Asia, Microsoft Digital Advertising Solutions.
This platform will allow advertisers to use the social networking scene and communicate and engage directly with consumers. Sony Ericsson has been one of the first companies to use this community-based advertising platform in April with its ‘Share the Real Me’ site. The mobile phone manufacturer had also launched ‘Share the Real Life’ on June 4, as an integrated marketing campaign to launch its new K810i handset. The official note stated that ‘Share the Real Life’ space generated more than 10,000 page views.
“With the introduction of Sponsored Spaces, advertisers will now be able to quickly set up a social networking platform, maximise interaction with their customers, and tap into the large community of people on the Windows Live network,” Chia noted.
“With blogging in India emerging as vibrant as the rest of Asia and more Indians using the Internet, advertisers will need to build successful campaigns around their brands in the Indian blogosphere,” said Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN and Windows Live India.
“Different segments of consumers interact with each other through specific interest communities online. Social networking therefore enables advertisers to interact with not just the consumer, but members of his community as well,” he added.