Microsoft Corporation India today launched Mobile2Market, a comprehensive certification and marketing programme aimed at the Indian developer and Independent Software Vendor community. Mobile2Market is aimed at empowering the target group with the relevant skills, tools and resources to create rich mobile applications and tap the burgeoning mobile opportunity in India and globally. The programme comprises various steps, including application logo certification and inclusion in the Microsoft Application Catalogue. It will also help partners extend customer reach and reduce time-to-market, by providing them with access to distribution channels worldwide.
An official communiqué from the software major quoted Sheila Gulati, Director - Developer and Platform Evangelism, Microsoft India, as saying, "In addition to offering a great platform for development, we are committed to helping our partners realise the mobile opportunity in every possible way. Mobile2Market is designed to provide our partners with access to global resources and markets, and we are confident of its success in India." Commenting on Microsoft's Windows Mobile platformme, Gulati said, "Microsoft provides a rich software platformme, development tools, programmes and resources to help developers build and deliver innovative applications and devices – such as Pocket PCs and Smartphones. Over 100 Microsoft partners are participating in the Mobile & Embedded DevCon India 2004, and most of them are expected to roll out their offerings for the Indian consumer over the next year."
However, Mobile2Market was launched at Microsoft's Mobile and Embedded DevCon India 2004 (MDC) taking place in Bangalore, currently. MDC is a premier developer and business decision-making event for building and bringing to market mobile and embedded solutions - devices, platforms, applications, content and services for the Windows mobile and embedded platforms. Besides the in-depth sessions and hands-on labs, the conference includes a mobile and embedded device and application showcase.
Products on display include Krome Intellect IQ700 (the world's smallest SmartPhone), O2 XDA IIS, Motorola MPX, XDA 2F and HP Ipaq HX 700 series. The conference is being held on December 9, 10 and 11 at the Taj Residency, Bangalore.