Microsoft has announced the launch of unique email IDs for users that will be powered by Windows Live Hotmail, through a feature called custom domains. This initiative is being flagged off with the launch of www.lokhandwalarocks.com for the residents of Lokhandwala in Mumbai. This feature has been promoted along with the movie ‘Shootout at Lokhandwala’.
Jaspreet Bindra, Country Head, MSN, observed, “MSN India believes that there is a need to elevate email from just a being a service to becoming an extension of a consumer’s personality and identity. We aim to deliver an email ID for every kind of Indian, which truly reflects their identity and personality. This is our way of offering more from one’s email.”
“With this service, advertisers can now look to reach out to specific user segments whose interests and personalities align with their brands. This initiative even offers advertisers the opportunity to create a custom ID for their own brand loyalists,” added Rajnish, Head-Digital Marketing Revenue and Strategic Business, MSN India.
Windows Live Hotmail is claimed to be the next generation MSN Hotmail that is integrated with other Windows Live services such as Windows Live Messenger and Windows Live Spaces.