Top Story


Home >> Digital >> Article

Microsoft joins hands with mobile2win to take ad campaign to wireless space

Font Size   16
Microsoft joins hands with mobile2win to take ad campaign to wireless space

Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major mobile campaign and it has integrated a variety of mobile marketing tools, including SMS, WAP and Advergaming.

Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.

A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.

mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.

Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”

“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi