Top Story

e4m_logo.png

Home >> Digital >> Article

Microsoft India launches new content creation initiative –Beneath the Surface

18-October-2016
Font Size   16
Share
Microsoft India launches new content creation initiative –Beneath the Surface

Microsoft India has launched a new digital content creation initiative titled ‘Beneath the Surface’ is a digital show hosted by popular film journalist and critic Anupama Chopra. The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like.

Commenting on the campaign, Vineet Durani, Director- Windows Business Group, Microsoft India said, “We are excited to present this new campaign ‘Beneath the Surface’, that celebrates the lives of these artists who live the ‘do more’ philosophy of the Surface Pro 4. The show goes beyond their glamorous lifestyles to show you the long working hours, and madness that has made them the global icons they are today.”

You can watch the videos here:

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve