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Microsoft India launches digital advertising platform

22-February-2008
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Microsoft India launches digital advertising platform

Microsoft India on February 21, 2008 announced the launch of its Microsoft Digital Advertising Platform, which aims to simplify the processes of advertising online and also provides advertisers an opportunity to reach out to a diverse and high quality audience. The platform has already found takers in Bollywood Hungama, Equity Master, Facebook, HDFC Sec and the MSN websites.

Microsoft will provide display, rich media, contextual and video advertising solutions for partners on the platform. NDTV Media, the exclusive sales partner for Microsoft Digital Advertising Solutions, will bring advertisers to the platform. Microsoft also announced the launch of its mobile advertising initiative in India. Advertisers will now be able to buy search keywords on Live Search deployed on Vodafone Live and also display banners on the MSN Mobile portal www.msnmobile.in.

Observing that the online advertising medium was on a growth curve, Rajnish, India Head, Microsoft Digital Advertising Solutions, said, “In the last one year, the online advertising market has grown rapidly. The time is right to build a large digital eco-system by connecting advertisers and publishers on a platform. We already have more than 350 advertisers on-board and we intend to bring in more marketers online to advertise.”

“This will help grow the overall online ad market in India by bringing traditional advertisers to the new ad platform. This new platform will enable NDTV Media to expand the number of advertisers several folds. Our target is to have 750-plus advertisers on the platform by the end of the calendar year 2008,” said Niraj Dutt, COO, NDTV Media.

Jaspreet Bindra, India Country Manager, Online Services, Microsoft, said, “With over 200 million mobile phones in the country, advertising solutions on mobile will help grow the advertiser base. Advertisers can now buy keywords on Live Search deployed on Vodafone Live and also buy display banner ads on MSN Mobile browse portal.”

“Earlier, we were monetising only network sites, but now we can monetise from partner sites,” Bindra added.

“Microsoft is the exclusive seller of IAB banner inventory for Facebook in the US and international markets. We are extremely excited about the opportunity to bring advertising on Facebook to our clients soon,” said Mark Ugar, Senior Director, US-MSN Business Development, Facebook, in an official note from Microsoft.

Shamsuddin Jasani, Business Director-Digital, Hungama, said that with this initiative, he could now concentrate on creating compelling content, while Microsoft could monetise it.

Agreeing with him, Rahul Goel, CEO, Quantum Information Services, said, “Through this, we can now monetise the large free users coming to our site, Equitymaster.com, who were untapped earlier.”

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