Microsoft and NDTV Media have begun advertising on social networking site Facebook in India through its new advertising platform, which was launched in India in February 2008. The ad platform was launched initially with the existing Microsoft properties under the MSN and Windows Live brands as well as three leading publishers – Bollywood Hungama, Equity Master, and HDFC Sec – to simplify digital advertising and create a larger eco-system connecting advertisers and publishers.
Seeing the opportunity that Facebook offers to advertisers, its addition to the platform is promising for the advertisers. Microsoft has been the exclusive seller of advertising inventory for Facebook in the US and certain international markets. Microsoft will now provide display, rich media, contextual and video advertising solutions for Facebook in India. NDTV Media, the exclusive sales partner for Microsoft Digital Advertising Solutions, will bring advertisers to Facebook.
Speaking about the opportunity, Rajnish, India Head, Microsoft Digital Advertising Solutions, said, “Facebook is the new emerging media, and we see this as a potent medium to reach the consumers because of the valuable number of people who are on Facebook. We believe there is a huge market for social networking and Internet services in India and a bigger opportunity for advertisers to reach out to specific target audiences.”
He added, “The categories advertised on Facebook include anything from consumer durables to automobiles to lifestyle or even travel. There is no restriction on the category and the demand is overwhelming.”
“We believe that what niche channels did to television, Facebook will do to online. It will bring a fresh new attitude by creating opportunity for associates to ride on it and experience success with this product. We will be offering the right and the best value of this medium. I will dub this as the ‘human touch’ of online,” said Niraj Dutt, COO, NDTV Media.
With an average of 250,000 new users registering each day, Facebook continues to be one of the most visited sites on the Internet and has seen a growth in excess of 200 per cent year-on-year in India.