MiCar, a self-drive car rental company which was launched last year in July 2014 in New Delhi by Suyagya Agrawal, has announced the appointment of Ashok Vashist as the new CEO.
Vashist will execute MiCar’s expansion plans across multiple cities, boost customer experience and target higher operational excellence.
Vashist’s long association with the car rental industry and his experience in working with reputed brands makes him a perfect fit to lead the growth curve at MiCar. His chief responsibilities at the company will involve Operations Management and Excellence, Marketing, Customer Experience and Overall Strategy.
Talking about the appointment and his key responsibilities, Vashist said, “I’m elated to take on this new role that’s as challenging as it will be rewarding. My constant endeavour is to make sure that our customers get the best. As a step in the same direction, we’ve introduced new offers such as doorstep delivery, easy booking through mobile and web app, low security deposit and a transparent billing system.”
During the course of his career, Vashist has held various senior level positions in Sales, Marketing and Operations with industry bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).
Most recently, Ashok Vashist was the COO and Executive Director of Easycabs where he conceptualised the launch and expansion aspects of the company.